It may be a cliché, but it’s correct, particularly in today’s online marketing world. How you speak to your customer, client, or prospect is vital on several levels:
- Consistency in your brand voice or tone conveys stability, professionalism, and expertise
- What you say and how you say it builds trust
- Clear, concise wording of your business, products, and services helps your market immediately understand whether or not you can help them
It’s simple – misjudge your prospect with the wrong voice or tone, and they give their hard-earned money to your competitor.
Content That Matches Your Ethos
At Romain Berg, we know you’ve toiled long and hard to reach the level at which you currently find yourself. Late nights. All-nighters. A Sacrifice of time with family and friends.
You’ve overcome countless obstacles. Expertly navigated a continent of hurdles. Solved customer problems that others would’ve avoided.
You’re so close to reaching your business goals, yet it seems like achieving them is as far away as ever, a modern-day Sisyphus pushing that boulder ever so closer to success, only to falter under the stone’s weight.
What’s it going to take to get you over that peak so that it’s all downhill with:
- Explosive growth
- Record-breaking sales
- Time and resources to implement your grander plans
In today’s online marketing world, it can’t happen without effective, strategically-planned, brilliant content.
Masterful Content and Copy
When you have the ideal content targeting your audience in the right way, it’s like having the Midas Touch – everything you say and convey turns to a solid gold stream of revenue.
We’ve seen it happen countless times, but it’s not easy to execute without experts.
At Romain Berg, we have access to cutting-edge techniques and solutions that put the right words on your website. In the proper order, at the right time to grow your business and catapult sales, of course.
We have at our disposal – which means you have at your disposal – an in-house content and copywriting team that:
- Studies your business and industry
- Combines it with your dreams, goals, and vision to
- Masterfully create content that engages your audience and motivates them to take action
The result? Explosive business growth.
What Exactly Is Content and Copy?
You’ve got under 15 seconds to catch your reader’s attention. Some might even say you less than 5 seconds.
Regardless, a reader isn’t going to hang around if your content doesn’t grab their attention and keep it. And good luck trying to convert them into buyers without trying to be gimmicky and sales-y.
Content is the information on your website, blog post, or article that engages and informs your reader. The goal is to relate to them, build their trust in you, and create value for them.
Copy is the art and science of crafting words that motivate a reader to become a buyer (or whatever it is you want them to be). It’s often referred to as sales copy, as it’s the bold yet often inconspicuous way of persuading a reader to do what it is you want them to do – yet making them think that it was their idea in the first place.
Why Hire a Team of Writers?
Content writers and copywriters don’t only write. They don’t just sit down and start pounding away on a keyboard and mysteriously yet artfully create a masterpiece.
It’s not just a matter of knowing grammar and spelling. If it were, everyone would be experts.
Here’s a minimum of the content and copy that you need to run a business with a basic website.
Create or redo your website content (About Us, Services, Contact Us, Testimonials, and other types of pages)
- Several blog articles a month, each including
- Careful planning
- The right topic
- Researched keywords so it’s SEO-friendly
- Attention-grabbing headlines that aren’t spammy, boring, or unrelated to your niche or industry
- Engaging, well-written content
- Engagement of your target audience via Social Media
- Consistency in brand voice and tone
- Maybe more (emails, landing pages, videos, etc.)
Believe it or not, the above is just the bare minimum.
Do you have time to do all that yourself – AND run your business, provide customer service, solve customer problems, and more?
Copy and Content from Romain Berg
We know that you want to increase sales. You want to improve the conversion numbers on your website. You want a better response from your emails and more engagement from your blogs and articles.
You want real prospects who need your services and products to solve their problems and make their lives better.
That’s why we have a wide array of writing services, each tailored for your needs and designed to get the response and action you want. Our team of writers and content managers is carefully curated, and they work with you to find your voice or maintain it.
Our most popular services include:
- Web content (Home Page, About Us, Team Bios, and inner pages)
- Blog or article writing
- Email marketing
- Ad copy (sales pages, landing pages, brochures, etc.)
Get Started on Your Content and Copy Today with Romain Berg
It’s fast and straightforward to get started. Here’s all you need to do:
- Contact Romain Berg
- Kick back and Relax
Once we received your contact form we’ll be in touch to discuss your goals and needs, and then formulate a strategy that delivers results.
You can also call us at (612) 371-2030.
Without excellent content and copy, your business won’t grow in today’s online climate.
Work with Romain Berg, and together, let’s craft a message that your customers can’t resist. We’ll use your brand’s voice and message so you can separate yourself from the pack and distinguish yourself as an industry leader.