Hey! You’re back! Looking for more tips? Maybe ready for some advanced SEO? Aw, yeah. We got you.
In advance (pun intended), it’s helpful to realize that advanced SEO techniques take more time and finesse than your standard search engine optimization practices. These mechanisms require taking a closer look at the methods you’re familiar with and really getting down to the details of syntax. Advanced SEO methods may involve more research—but some of them just take more time in crafting language carefully and updating the meta information on a page (or, depending on the project, thousands of pages).
You might think “advanced SEO” means more technical or complicated, but you’re only half right. In fact, most of this stuff involves the time-consuming pain-in-the-butt details of tedious hard work like updating stuff. A lot of stuff. If you have your standard SEO practices down pat, though, this could be a rewarding upgrade for you, despite the work involved.
Let’s take a look at some advanced SEO techniques and also uncover how to put them into practice and why they work.
1 – Create Longer Meta Descriptions
What: This practice involves lengthening existing meta descriptions on the back end of your site. You’ll want to add words of substance here and, as always, avoid that keyword stuffing. This isn’t Thanksgiving, folks. Stuffing goes in your mouth, not in your metadata.
How: Be concise. Be meaningful. These days, you can feel free to even use more than 250 words. This is simple to do on new content but to optimize old content; you’ll have to go through each page and conjure up some more words. Got it? Got it.
2 – Comply with Schema.org
What: This is markup language and structure that allows your site to get indexed better. Yes, it can get into coding a bit, but the good news is, it’s free.
How: Head over to Schema.org for complete instructions. You can check out the schemas here.
3 – Ensure Advanced Image Optimization
What: Your image captions, labels, and alt tags should be properly attuned, and your images should be the right size.
How: This is another one of those more tedious optimizations. You’ll need to do an audit (which isn’t so bad on WordPress), fixing each and every tag. Luckily, if you have the Yoast SEO free plugin, it’ll tell you exactly what images you need to fix. You can also employ the use of an image optimizer to shrink those big, bad photos. Don’t forget to caption those images: studies show that people actually read the fine print if it’s under a photo. Hell, you know we love our captions!
4 – Audit for Internal Links
What: Your content should link to content elsewhere on your site. Google considers this “local neighborhood” just as important as the rest of your spot on the internet.
How: Systematically check each piece of content on your site and make sure it contains at least one internal link. Add appropriate anchor text to help Google figure out exactly what is going on.
5 – Re-Optimize for RankBrain
What: Google’s RankBrain was pretty mysterious for a while, but now we know that RankBrain takes a few specific factors into consideration, and a lot of it involves user satisfaction.
How: You need to get users to click on your site in the search result, because click-through rate (CTR) is a RankBrain factor. You also need to get them to stick around for a while (this is called “dwell time”) as RankBrain is fond of that, too. Here are some tips to make those things happen:
- Use an accurate, engaging title. Make it true, but also clickable. No fake news here.
- Compel them to stay on the page with some fancy embedded images (once every 250 words or so) and videos. If you can embed a YouTube video and people actually watch it—voila. Increased time on page.
- Make sure your meta description is on point. That makes your link look even sexier in Google. Don’t be boring. Be you. With keywords.
If people don’t actually click, Google will downgrade you, and you’ll drop lower in the SERPs (search engine results pages). That’s pretty sad, man.
6 – Upgrade Your Content
What: You know that mediocre or outdated content you have? Yeah, it’s cool. We all have some of that, too.
[bctt tweet=”Remember, SEO is always about constant improvement. It’s not a static process.” username=”DominateWithSEO”]
You can update your content with new information or improve the quality of it.
How: This means editing your content, adding in images and videos, providing more recent data, and lengthening your posts when appropriate (long-form content tends to perform better). If it’s a “how to” blog post, you can add on some more steps. Got one of those top ten posts? Make it a top twenty. Imagine if you had a bunch of older Star Wars content. Take all that pre-Rey, pre-Kylo content and shake up by adding in the new characters.
Remember: Google constantly crawls the web, and its algorithm loves when you update your content for accuracy.
7 – Do AdWords Research
What: What does AdWords say? A lot: people invest money in those, and they need to say a great amount of information in a tiny space. That’s a content opportunity for you. Or a…contentunity. Or something. It’s particularly helpful to find adjectives for products and services by doing some ad research.
How: You can find out with the power of tools like SEMrush. You can also kill your ad blocker and see what happens when you do some searches. Then, update your title to include some of these fancy keywords. Mmm, delicious keywords.
8 – Find Broken Links; Acquire More Links
What: This method allows you to look for broken links and then inquire about replacing those with your own, which are valuable links to your content. This is another time-consuming one, but it’s completely white hat and can really drive success in the SERPs.
How: Keep your eye out for dead links as you search the web. You can also do something very specific: find dead links on Wikipedia using this search string: site:wikipedia.org [keyword] + “dead link.”
You can also check Wikipedia’s own repository of dead links. Climb through and update.
9 – Make Content More Shareable
What: This advanced SEO technique is one of those that requires more nuance and finesse. Think about it: when you share a piece of content, what makes you do it? Obviously, a well-constructed article is a start, but there’s more you can do.
How: Put share buttons in each blog post. Numbers, brackets, colorful images, snappy statistics, share buttons at the top, and any information that adds credibility can help. Appeal to emotions, call out influencers (they’ll find and share it, too), and make it longer for more social shares.
10 – Publish at the Right Time
What: Google doesn’t just care about what’s already indexed, but what’s happening in the moment. That’s why it’s essential to publish at the right time.
How: Publish most content between 8 a.m. and noon on a weekday to get the best buzz. The best times to post on social media can vary by platform and audience, so do your research.
11 – Move to a Better Neighborhood
What: Help you help me and all that. This advanced SEO technique allows you to skyrocket from page two or three to numero uno.
How: Link to that page two and three content from pages that rank higher. Yep, internal ranking does help that much. Google will see it’s got its priorities out of order and can actually give you a better spot.
12 – Be Super Long Form
What: Long form content performs better, as long as it’s higher quality. So when you make new content, stretch it with useful information.
How: Create blog posts of 1,800 words or more. Bam! That easy!
13 – Exploit Long Tail Keywords
What: Long tail keywords are longer search terms. They’re usually niche specific and have less keyword competition than other terms. Plus, they reflect user intent (semantic search).
How: Determine your long tail keywords, which may also include branded keywords. Stick ‘em in a couple blog post titles (H1s) to get the most out of them. Best of all: it’s totally white hat.
Feel Overwhelmed by Advanced SEO?
We get it: it’s a long checklist, and this is just the beginning. Fortunately, at Romain Berg, we can analyze your existing site, tweak and optimize content, and create new content to fit the advanced SEO bill. Fill out our Discovery Form, and we’ll get back to you. We’re eager to learn about your business and your existing marketing strategies. Advanced SEO may be the next step for you. Reach out today!