Business owners always wonder how to stay ahead of the marketing curve, both digitally and in real life. Your success depends on your ability to define, engage, and retain your audience members.
Of course, ensuring your products and services remain relevant, fresh, useful, and trendy, with the highest quality you can promise, is your business foundation.
Gaining audience traffic that converts reliably to sales is your next big hurdle, and today we’re all doing that online more than not.
Augmented reality is a relatively new digital tool that may help you solve a significant problem for online shoppers and searchers: the whole “try before you buy” online dilemma.
If you keep reading, we’ll showcase the latest in augmented reality (AR) trends, as well as help you decide which tools will help your business grow and which tools are useless fluff.
When you catch the augmented reality bug, be sure to outsource AR strategy and implementation to Romain Berg. We’ll help you make your customers’ buying choices a no-brainer by knowing precisely how your products will fit their lives. Contact us today to get started.
Augmented reality and virtual reality: same or different?
AR and VR are different animals. Here’s how you tell them apart.
Virtual reality means creating a digital world from scratch and using technology, like those wonky visors and facemasks, to help users fully immerse themselves in a synthetically produced digital environment.
VR uses 3D visual projection, sound, and sometimes sensation to teach, train, entertain, heal, or link with other users in the digital space exclusively.
And VR is gaining traction in a variety of new applications each year. There’s no argument that VR is one of the coolest trends in the digital landscape with vast potential for growth and development.
Remember that VR equals a created “world” that you must access with special equipment. It is immersive–it’s a reality that exists alongside real life.
Augmented reality enhances our existing environment
AR takes the world we live in and adds digital features, making real-life the foundation for digital augmentation.
Perhaps the most visible example of AR appeared on the gaming scene in 2016 with Pokemon Go.
You may have noticed a trend in your community of people walking around aimlessly outdoors, staring at their phones, often gathering in groups, and becoming very excited about this strange ritual.
Those groups peaked about a year later, but you can still observe the behavior on sunny days in many neighborhoods.
When you download Pokemon Go, your phone captures your surroundings and places characters and challenges with which to interact in an AR “gym.” This game takes real-life environments and enhances them with gaming features and characteristics.
AR expansion: not just for gaming anymore
Remember Google Glass? Yeah, us too, though not very well, because it didn’t last for long. 2013 was an interesting year, for sure. Google Glass was a primary example of a company rolling out an AR gadget before sussing out all the perceived and actual pitfalls of AR tech.
This technology failed to thrive because of security and privacy concerns, as well as perceived usefulness. Even though wearable AR technology is still an area of development, the big question for business owners is: “how can AR help me make more sales?”
AR and customer buying experience
In 2018, 220.6 million consumers searched, purchased, or browsed online for products and services.
They all probably wondered things like, “Will this paint color work with my sofa pattern?” “How true is this lipstick hue to the photo?” “Will these pants fit the way the size chart says they should?”
Here’s where AR gets to the heart of the online consumer conundrum. All online shoppers and searchers want to ensure the products they buy and the places they visit are the right ones for the project, problem, or desire at hand.
As an owner, your primary goal for using AR should be to help your customers purchase your products or visit your location with total confidence. Think about providing the following services with your website AR:
- CAD-like design applications for furniture placement or color selection. If your website can photograph your customer’s living room and allow them to place your sofa for a preview of how it will look and fit, you’re on the right track.
- Face capture for makeup application. When your clients can virtually try on your new foundations and eye pallets for best skin-tone match, you’ll make more sales.
- Clothing fit. If you can capture a 3D rendering of your customers with their body measurements, your audience can ensure a proper fit without the hassle of a return, even if it’s free.
- B2B spacial and functionality tests. 3D renderings of your products and the capability to lay them over a customer’s existing floor plan ensures that your B2B clients can confidently rule out your competitors and choose you.
- Google Maps tours of your business interior and exterior. Local searchers can get an accurate feel of your restaurant or shop vibe, layout, products, and more.
Start with simplicity
Adding even one AR tool to your existing website can increase your conversions dramatically. Remember, when you assist your online audience in knowing how your products fold into real life, your customers can purchase with confidence.
Keep your AR focus on only the tools that will make a buying decision a snap for your customers.
AR could be the difference between a “Yes, I want it because I know it will fit, work, or look great” and an “I better wait until I see this in person, I’ll check out the competitor instead.”
Augment your business with augmented reality from Romain Berg
When you’re ready to talk AR strategy and implementation, Romain Berg is your full-service marketing agency partner.
We’ll meet with you to discuss your AR goals and how best to enact the perfect AR strategy on your website. We also specialize in leading-edge SEO protocol so your interactive site gets noticed.
Fill out our contact form today and we’ll be in touch to plan your winning AR roll-out.