Churn and Burn

Churn and burn is a short-term and often unethical SEO (Search Engine Optimization) strategy where a website is quickly built and optimized to exploit a specific trend, keyword, or event for the purpose of gaining rapid traffic and revenue. However, the website is not designed for long-term sustainability, and its quality may be compromised. Once the trend fades or search engines penalize the site for questionable tactics, the site is abandoned or “burned.”

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