Structured Data

Structured data, in the context of digital marketing, refers to a standardized format for providing additional context and meaning to the content on a website. It involves adding specific markups (such as to web pages, which helps search engines better understand the content and display rich snippets in search results. By implementing structured data, digital marketers can improve their website’s visibility in search engines, enhance the presentation of search results, and potentially increase click-through rates.

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