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How to Use Podcasts as a Marketing Tool

Everybody has a podcast now for every topic imaginable. However, out of the 750,000 active podcasts in 2019 and counting, only a handful of them…

Some checking their site's analytics on a laptop

What’s New In Google Analytics

Every small business owner understands the need for reliable audience engagement, and traffic metrics. You can’t grow your business on only hopes, wishes, and good…

A woman using a tablet and a laptop to learn about video marketing

How Online Videos Can Boost Your Business

When every bite of information is at the tip of a scrolling thumb, businesses must adeptly hold their users’ attention. Excellent video marketing is perhaps…

Construction marketing. Smiling engineer shakes hands at construction site with happy man in business casual.

Construction Marketing Ideas You Can Use

Construction marketing is sometimes overlooked when it comes to digital marketing. Many traditional marketing professionals may feel out of their depth regarding the demand for…

Prospects Versus Leads. Group of young happy creative business people sitting with laptops.

Explainer: Prospects Versus Leads

The terms “prospects” and “leads” come up a lot in digital marketing. But “prospects” versus “leads” – what’s the difference? Romain Berg helps you fit…

SEO

What You Need to Know about Wix and SEO

Wix has been a leader in the DIY website building world for several years. However, Wix and SEO have not always gone hand-in-hand.  Happily, Wix…