If you’ve looked at any business website, you’ll likely see a blog button on the top menu bar. Perhaps as a business owner, you’ve written a few posts about topics that seem relevant to your business or to a hobby or interest you have.
Now more than ever, the content you put in your business blog can be one of your best visibility and marketing tools. Or, it could be a ho-hum place-holder that takes up needless time and space on your website.
If you’re ready to make your blog great again (or for the first time), contact Romain Berg. Our content expertise grows with each client we sign. Our experienced team of content writers are ready to execute content that converts, in your unique brand voice.
We create and curate the content that gets you noticed and followed, which ultimately helps you close more sales. Fill out our contact form today, and let’s get started on your content optimization for increased audience engagement and sales revenue.
So, what should I write about?
When you begin your blog, it’s vital to discover what you want your blog to do. Business blogs are very different from personal blogs, but any online article producer needs to have a “why” behind their posts.
First, what’s your “why?” Here are a few suggestions as to why you would include a blog as part of your comprehensive digital marketing strategy:
- Educate people about your brand and mission
- Teach people specific skills
- Teach your audience how to use your products effectively
- Share your community involvement with your audience
- Bring attention to a cause your business supports
- Drive sales and offer seasonal promotions
- Establish yourself as a thought leader in your industry
- Help your audience connect with and relate to the humans (staff and leadership) behind your brand
Once you’ve settled on a “why,” or even two or three of them, you can begin to craft content that works to achieve your objective. Regardless of your desired outcome in starting your blog, the end game is always engagement.
When people feel they know you, agree with you, and love what you’re producing in the world, they trust you. When they trust you, they keep coming back to you, as well as referring others to your products and services.
Your web content is the pathway to a loyal relationship with your customer base. Let’s dive into how to attract more of your people with what you write.
Get into the heads of your customers
What problems do your customers have? What questions do they ask you about your products and services? What are some key industry challenges that plague your sector year after year?
The answers to these questions could all be potential blog posts. A title like “How to Get an Accurate Moisture Reading on This Year’s Corn Harvest” would be a compelling blog title for a company selling moisture sensors for bulk materials.
In that heading, you’re directly answering a challenge or pain point that a grower might have. Now, she’s interested in how you’re going to solve her moisture problem.
And, you get to use the next 1000 words telling her about the variances in corn moisture in general, as well as how your widget will optimize her data for future growing seasons. She might adjust her practices for the result she wants.
Even if you don’t make a sale as the result of that blog post, your company is now the one who helped her find a solution to her problem. She’s likely to remember that when she’s ready to purchase a sensor.
Your articles should tell the stories of your customers.
How ‘bout a retail example? You own a salon, and you need to sell products as well as services. Use your blog to educate your clients on the type of product you carry and how to use them effectively between appointments.
Maybe you specialize in servicing curly hair. Awesome.
Use your blog to position yourself as the regional expert on curls and how to protect, trim, style, and color them for the best beauty and self-confidence outcomes.
Since curly hair can be a “pain point” in some ways for people who have it, your blog offers so much more than just product descriptions.
The articles you write can make a real difference in the lives of your clients, and keep them coming back to your salon. Your audience knows you GET them and what they’re going through.
Your regular posts about the triumphs and pitfalls of having curly hair provide an avenue to trust. And, we all need to trust our hairstylists, no matter what kind of hair we have.
SEO: writing and publishing are not enough
Effective blogs are followed, shared, searched, and anticipated. Even if your content would make Shakespeare jealous, it’s irrelevant if no one sees it.
You must spend time learning the keywords that are relevant to your customer base and use them throughout your articles. Using tags, categories, photos, and links in your articles are also an essential piece of the visibility puzzle.
Imagine the benefits of DFY (Done For You) content with Romain Berg
All this talk about posting relevant content is perfect for business owners who have time to do it. We understand that as a biz owner, you’ve already got a full plate.
At Romain Berg, we help you discover your blog intent, learn your brand voice, and create and curate your content so that it’s easily searched and seen.
Productive blog posts need the right topics and angles as well as keywords, reputable links, tags, and other search positioning tools for optimal visibility.
We do all of that for you when you partner with Romain Berg, so you can get down to serving all the new people who’ve come to trust what you have to say.
Fill out our contact form today, and let’s flex on your industry leadership, product education, and audience engagement through content that matters.