Breaking Industry News: Google Makes Mobile-First Indexing Official

What the SEO industry has been anticipating has finally happened: Google made official what we basically already knew and were putting into practice regarding mobile-friendly sites.

On their blog, Google wrote:

Today we’re announcing that after a year and a half of careful experimentation and testing, we’ve started migrating sites that follow the best practices for mobile-first indexing.

To recap, our crawling, indexing, and ranking systems have typically used the desktop version of a page’s content, which may cause issues for mobile searchers when that version is vastly different from the mobile version. Mobile-first indexing means that we’ll use the mobile version of the page for indexing and ranking, to better help our – primarily mobile – users find what they’re looking for.

What This Means for Your Businesses 

If your website is still non-responsive (meaning not mobile-friendly), you’re not going to appear as easily on SERPs (search engine results pages) if that search was done by phone.  

While it’s a bit more technical than that, we don’t need to make you go cross-eyed.

The take-home lesson from this official announcement is that ranking for mobile searches will be based on how mobile-friendly your site is. In other words: having mobile-friendly websites, designing websites according to mobile use, and creating sites that can function beyond desktop only is now (officially) absolutely crucial to your online performance.

How to Know if Your Site is Mobile-Friendly

If you’re unsure about where your website stands, follow these steps to find out:

  1. Open up your website on your desktop.
  2. Shrink the window size so that your website is the size of your cell phone. 
  3. If your desktop site adjusts and you see the Hamburger menu bar (the three lines as the menu) your site is mobile friendly.  
  4. If your site does NOT adjust to the correct window size and using the website becomes a pain, your site is NOT mobile-friendly.

For another form of testing, you can also go here to use the Google Mobile-Friendly Test.

Follow the steps above because if your site is NOT mobile friendly you’ll lose both rank and mobile users, which make up a majority of users and viewers.

Need help? Have us look over your site (mobile-friendly or not) to see what we can do to help your performance. We’re professionals. Let us take your SEO, mobile or otherwise, to the next step. Contact us here. We’re happy to help.

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