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Proper grammar is vital for digital marketing and the content on your website.

Honestly, grammar is a big deal to those weird people that know the whys. It’s also a huge deal to Google. The last few algorithm changes have all had something in regards to quality content and making sure people are getting, as always, high-quality sites instead of spam.

Let’s rewind a bit and learn some history.

Content History 101

Old Typewriter

Back in the earlier 2000s, when we had to walk five miles to school uphill both ways, the thing most digital marketers did was take content from someone else’s site, put it in software, then spin it. This newly created robot would spin the content and change words that had the same meanings and mainly make it so content could be cheap and fast.

And what you ended up with is no surprise: grammar errors and incoherent sentences that were more than a little tough to read.

Here is an example:

Original sentence: “We look at the entire foundation of your home, as well as look at all interior and exterior walls to check for signs of foundation damage.”

Spun sentence: “We see at the whole bottom of your cottage, as healthy as looking at all inside and outside walls to checkmark for symptoms of charity damage.”

As you can see, the synonyms are nearly there, but this kind of sentence would get you less than A+ marks from an English professor.

And honestly, if you’re still trying to cut corners on content, you’re not doing your business or your clients’ business any favors.

If you’re trying to keep costs down on content creation, we recommend a simple and accessible tool for the job: Grammarly.

A Review by Romain Berg

We’ve tried everything in regards to content. Everything. 

We quickly learned no matter how great the writer is, there will be errors. There’s scientific proof for this, too. The people that write the work should never edit the work (which is why we have in-house editors).

For our content, before we could have editors, we relied heavily on programs like Grammarly.

What is Grammarly?

grammarly review

Grammarly is an app and program that will edit your work. Editing can happen in real-time or all at once from their website. Grammarly doesn’t look at spelling and basic grammar, but it will correct you on passive voice, overused words, uniqueness, fragments, and much more.

What is Grammarly Not?

  • Grammarly is not a spellchecker
  • Grammarly is not humorous.
  • Grammarly is not perfect.
  • Grammarly doesn’t understand slang.
  • Grammarly certainly doesn’t follow trends.

Keep these in mind to maximize your use of Grammarly.

How it Works

A screenshot fo Grammarly edit suggestions

There are two options: an app version (for your phone or on Google Chrome as an extension) or the website version.

With the app version, what will happen is as you’re writing (text, email, or even something like a Facebook post), Grammarly will underline all of your errors. Don’t take it personally. We use both versions, and let’s say it’s a good thing we do because some of us data geeks rarely know the ins and outs of grammar. It’s part of the reason we’re data geeks.

Where Grammarly shows us the real meat it’s made of is the desktop version where you copy and paste an entire article, blog, or even just a sentence. After copying, this bad boy will show you errors you didn’t even know could be errors.

And if you enjoy that grading system from college you’re going to love this: it grades you on a 1-100% scoring system. Because Grammarly isn’t completely error-proof, it’s best to shoot for the 97%-99% range. This percentage allows for some wiggle room for slang-terms and other things.

Don’t Use it Blindly

Man working on laptop

As with any algorithm type software that spits out data and tells you how to live your life, there’s going to be some excellent suggestions and some not so good ones. No matter how advanced AI and software like this becomes, our human brains remain superior.

Grammarly can’t account for humor, sarcasm, or the grammar rules you want to break to add personality to the article. So keep that in mind and use your brain.

Final Thoughts

We use Grammarly exclusively. So far, we’ve found that nothing else compares. When you have a good team of writers and editors to know what suggestions to keep and what recommendations to ignore, your result is high-quality content that both Google and your readers will love.

If you need help with SEO and getting found online about your target market, what are you waiting for? Contact us today by filling out our discovery form. We’ve got an in-house content team ready to master your brand voice.

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