Ecommerce

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How to Create Quality Content

In digital marketing, content is king for visibility, high traffic, and increased conversion rates. How to create quality content may be a mystery for many…

definition of terms

TF*IDF, Content Creation, and You

TF*IDF is an algorithm that’s essential to high-quality content creation. This acronym for Term Frequency (TF) and Inverse Document Frequency (IDF) is crucial to how…

Prospects Versus Leads. Group of young happy creative business people sitting with laptops.

Explainer: Prospects Versus Leads

The terms “prospects” and “leads” come up a lot in digital marketing. But “prospects” versus “leads” – what’s the difference? Romain Berg helps you fit…