Google Analytics is an indispensable tool in your marketing stack. It is sophisticated enough to provide you with data to help you make sense of…
As an eCommerce site owner, you face several challenges before making a sale. There are various factors you have to worry about. The most fundamental…
Marketing in this day and age has become more sophisticated thanks to technological developments through the years. They paved the way for marketing experts to…
The “EAT” acronym stands for Expertise, Authority, and Trust. This acronym first appeared in the 2015 iteration of the Google Search Quality Raters Guidelines, which…
Last year, 90% of online searchers used the internet to find a local business. Did they find yours? If you’ve invested in search engine optimization (SEO) and…
While digital marketing’s effectiveness is becoming more and more apparent, those that specialize in it are growing more diverse. As a result, there are now…
Customer retention refers to how long your customers will remain as one. Customer loyalty, on the other hand, measures the devotion a customer has for…
In today’s market, it is essential to have a well-defined marketing persona. It serves as the “alter ego” of your business — a virtual customer…
There are several marketing plans you can do to help successfully advertise your website to your target audience. One of these is website competitor analysis….
There’s more to Pay Per Click (PPC) than meets the eye. “PPC is one of the trickiest parts of eCommerce for any business owner,” says…
The burgeoning costs of marketing amidst the pandemic era have taken their toll on smaller businesses. It’s hard to generate sales because customers aren’t roaming…
Targeting keywords with high search volume and very little competition is the bedrock of every successful SEO strategy. However, this is easier said than…
There’s a place for short and long blog articles. It’s just a matter of finding out which one to use the best. Determining this is…
The importance of website design can never be overstated. “Web design plays a crucial role in your online business success,” says Romain Berg Creative Director,…
To convert your audience into customers, you must create content designed for people in the different stages of the buyer’s journey. This post discusses the…
