Reinventing Business: How You Can Adapt for the Holidays
Holiday shopping in 2020 will look different than in years past. Businesses who’ve traditionally profited most from in-person visits will need a radical pivot in…
TF*IDF, Content Creation, and You
TF*IDF is an algorithm that’s essential to high-quality content creation. This acronym for Term Frequency (TF) and Inverse Document Frequency (IDF) is crucial to how…
What are Core Web Vitals and Why Should You Care?
One thing about business is that it’s always changing. E-Commerce and SEO practices are not exempt from changing either. To be successful, you have to…
How to Optimize Content for Questions
You go to Google and type “How do I grow my online presence?” Once the search results populate, you’ll click on the first or second…
Don’t Wait to Digitize Your Business
The need to digitize your business is more urgent than ever. A disruptor on a massive scale, the Covid-19 pandemic created a seismic shift that…
A Beginner’s Guide to Ecommerce and SEO
Owning a business is hard enough. Your to-do list includes operations, staffing, product development, process implementation, customer service, and compliance, and that list is far…
Why You Should Develop a Customer Persona for your Ecommerce Business
If you sell products or services, even online, you must develop a detailed customer persona. “But, why?” you may ask. “Our products and services are…
Construction Marketing Ideas You Can Use
Construction marketing is sometimes overlooked when it comes to digital marketing. Many traditional marketing professionals may feel out of their depth regarding the demand for…
Explainer: Prospects Versus Leads
The terms “prospects” and “leads” come up a lot in digital marketing. But “prospects” versus “leads” – what’s the difference? Romain Berg helps you fit…
How Long Should a Blog Post Be?
If you’re creating service or industry SEO content, you may be wondering, “How long should a blog post be?” That’s a perfectly valid question, and…