The Best Blog Structure for SEO
Many business owners understand that content is king in E-Commerce and digital marketing. But, how do you find and use the best blog structure for…
E-commerce and PPC: A Winning Duo
E-commerce lingo requires an entirely different set of language skills, it sometimes seems. E-commerce PPC and campaign management are two areas that can significantly grow…
Gain Knowledge With Google Digital Garage
As a business leader or owner, you know digital marketing must get a significant portion of your marketing dollars and person-hours. Enter Google Digital Garage.…
6 Ways You Can Future-Proof Your Business
In our highly uncertain times, business owners and leaders may wonder how to future-proof your business. Though strong sales and growth outcomes are never guaranteed,…
How to Create Quality Content
In digital marketing, content is king for visibility, high traffic, and increased conversion rates. How to create quality content may be a mystery for many…
How Online Videos Can Boost Your Business
When every bite of information is at the tip of a scrolling thumb, businesses must adeptly hold their users’ attention. Excellent video marketing is perhaps…
Reinventing Business: How You Can Adapt for the Holidays
Holiday shopping in 2020 will look different than in years past. Businesses who’ve traditionally profited most from in-person visits will need a radical pivot in…
TF*IDF, Content Creation, and You
TF*IDF is an algorithm that’s essential to high-quality content creation. This acronym for Term Frequency (TF) and Inverse Document Frequency (IDF) is crucial to how…
What are Core Web Vitals and Why Should You Care?
One thing about business is that it’s always changing. E-Commerce and SEO practices are not exempt from changing either. To be successful, you have to…
How to Optimize Content for Questions
You go to Google and type “How do I grow my online presence?” Once the search results populate, you’ll click on the first or second…