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definition of terms

TF*IDF, Content Creation, and You

TF*IDF is an algorithm that’s essential to high-quality content creation. This acronym for Term Frequency (TF) and Inverse Document Frequency (IDF) is crucial to how…

Prospects Versus Leads. Group of young happy creative business people sitting with laptops.

Explainer: Prospects Versus Leads

The terms “prospects” and “leads” come up a lot in digital marketing. But “prospects” versus “leads” – what’s the difference? Romain Berg helps you fit…

male copywriter creating interesting content for article on website while working remotely in coffee shop with laptop

How Long Should a Blog Post Be?

If you’re creating service or industry SEO content, you may be wondering, “How long should a blog post be?” That’s a perfectly valid question, and…