Backlinks: Why They are Important to Your Website
Backlinks are a vital aspect of search engine optimization and SEO strategies. They are considered a baseline of how popular your website is to users….
Sam Romain September 20, 2022
ALL Insights
How Does SEO Work? Everything You Need to Know
Search engine optimization (SEO) can help you expand your target audience, earn more revenue, and create long-term brand awareness. However, implementing SEO on your website…
Sam Romain September 1, 2022
The Best Ways to Use Media For Cannabis Marketing
If you’re looking to spread the word about your cannabis business, you’ll want to use the internet to do it. The internet is full of…
Sam Romain July 28, 2022
How to Target the Right Audience for Your PPC Campaigns
PPC advertising campaigns are beneficial for modern businesses due to their cost-effectiveness and ability to target audiences. For any business that leverages paid advertising, PPC…
Sam Romain July 14, 2022
How to Be Successful in Marketing Your Permanent Makeup Business
Numbers don’t lie. According to the Society of Permanent Cosmetic Professionals (SPCP), the number of trained permanent makeup technicians has skyrocketed tenfold over the last…
Sam Romain June 21, 2022
8 KPIs You Need for Data-Driven Marketing
Nobel prize-winning economist Robert Coase once asserted that “if you torture the data long enough, it will confess to anything.” Robert here was highlighting the…
Sam Romain June 7, 2022
How to Build B2B Trust Online
Building brand trust is crucial for the success of your B2B business. Every investment you make towards building your brand trust can bring exponential results,…
Sam Romain May 23, 2022
How to Optimize Your Content to Match Users’ Search Intent
The search engines’ ultimate goal is to satisfy search intent. In today’s SEO landscape, where consumers know what they want, providing relevant information that matches…
Sam Romain April 18, 2022
10 Steps to Take When You’ve Run Out of Content Ideas
Content marketing has the potential to be immensely successful. At the same time, it can also bring some significant difficulties. Writer’s block is chief among…
Sam Romain March 17, 2022
What Are Backlinks: Do They Still Matter in 2022?
Backlinks continue to be Google’s most powerful ranking signal. If you are interested in growing your brand, you know that backlinks still matter in 2022….
Sam Romain February 24, 2022
The Complete Guide on How and Why to Use Google Analytics Attribution Model
Google Analytics is an indispensable tool in your marketing stack. It is sophisticated enough to provide you with data to help you make sense of…
Sam Romain December 10, 2021
How to Encourage Customers to Purchase from Your eCommerce Site With Less Clicks
As an eCommerce site owner, you face several challenges before making a sale. There are various factors you have to worry about. The most fundamental…
Sam Romain September 17, 2021
You Need to Use the Rule of 7 in Your Digital Marketing Strategies
Marketing in this day and age has become more sophisticated thanks to technological developments through the years. They paved the way for marketing experts to…
Sam Romain August 18, 2021
Use the EAT Acronym to Prove You’re a Great Leader in Your Field
The “EAT” acronym stands for Expertise, Authority, and Trust. This acronym first appeared in the 2015 iteration of the Google Search Quality Raters Guidelines, which…
Sam Romain August 10, 2021
How Do Search Engines Categorize Each Piece of Content?
Last year, 90% of online searchers used the internet to find a local business. Did they find yours? If you’ve invested in search engine optimization (SEO) and…
Sam Romain July 19, 2021
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