SEO (Search Engine Optimization) strategies have changed a fair amount over time. Long before the skyscraper technique, search engine optimizers and digital marketers could achieve…
In marketing, two standard approaches dominate the industry: direct response marketing and brand marketing. Digital brand marketing is a no-brainer. Any slogan you can think…
“Brand voice” is a trendy term right now. Your brand voice is a compilation of your company’s vocabulary, style, visuals, and tone across all the…
“A very typical example of a certain person or thing” defines an archetype. Twelve archetypes describe our unique personality signature on everything we do or…
If you’re in business, you probably know about the long-tail. But, you might not know what it means and more importantly, what it has to…
Table Of Contents Introduction Create Your LinkedIn profile is your digital “agent” Decide how you will use your LinkedIn profile Build your visibility. Here’s how:…
Niche your way to success. The internet of things is both a boon and the source of a bust for small business. E-commerce makes it…
Google Studio launched in 2016, and most people didn’t spend much time thinking about it. They believed Google Data Studio was one of those Google…
Are we not already “on the page?” What exactly do you mean “OnPage?” An astute point, but no, we’re not already on the page:…
If you’ve read much about SEO or any of the topics we’ve covered, it’s probably fairly obvious that Google is central to most SEO processes…
Whether you own your own business or report to a marketing manager or CEO, you clearly understand the importance of ROI (return on investment). You…
Not familiar with micro-blogging? Trust me: you know more than you think. More importantly, micro-blogging might be the perfect online medium to help you develop…
At Romain Berg, we pride ourselves in not only our abilities and dedication to our clients, but we believe in the necessity and power of…
Truly informative content has value, so why should you repurpose old content? The short answer: with proper evaluation, repurposed content can have a decent ROI…
Guess what? If your website is only optimized for Google search analytics, you’re not reaching potential customers who use alternate search engines to find information…
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