The Finer Points of Pay-Per-Click Advertising
Pay-Per-Click (PPC) advertising reveals your business to a target market of potential new customers. Your advertising is custom-tailored to showcase your business, so people interested in the products or services you provide will see your advertisements. The impact PPC can have on your company can be dramatic.
PPC advertising makes it easier to sell your goods and services, and more importantly, market it to the right customer. Regardless of your budget, Romain Berg can customize a PPC campaign that fits your needs and helps you achieve your goals.
Types of Pay-Per-Click Advertising Offered
There are many types of paid advertising, and they all work differently. Different types of PPC advertising means it’s crucial to determine which one is most effective for your business.
At Romain Berg, we know that a high ROI from your marketing dollars is paramount to your growth and success. That’s why we offer several types of effective PPC campaigns.
We will sit down with you to learn your business goals, needs, and target market. Additionally, we’ll discuss the benefits and drawbacks of each type of PPC campaign. With this information, we can determine the best PPC and tailor it specifically to you.
After developing your campaign, we will monitor it regularly. We’ll test to see what’s working best and adjust accordingly.
Google Ads (previously known as Google AdWords)
Google controls roughly 75% of all the searches people make, with over 100 billion searches made monthly. Well, let’s just say their span of control is far-reaching. That said, it is a fantastic place to start with your advertising strategy.
There are several different kinds of paid ads that Google offers.
- Google Search Ads – Your ad will appear in the Search Engine Results Page (SERP) when a person is searching for something your company provides. Your ad must be relevant to what the person is searching for, usually identified by keywords significant to your industry.
- Google Display Network – Google’s network of where they can display your ads is obscenely large. Over 2 million websites are available in their inventory for your ads to go. Additionally included are YouTube, Gmail, mobile apps, and more. Your ads appear to the user who matches the predefined criteria, such as demographics, interests, and other connections, not in a search query.
- Google Discovery Ads – Google’s Discover feed is customized by the user to show things they are interested in. Discovery Ads show up in their Discover feed and do not require the user to type in a search query. The ads will also show up on YouTube, and in the promotional or social tab in Gmail.
- Google Shopping Ads – Images of your products with a brief description of the product appear on the sides of a search query and above the organic searches. Google Shopping Ads will exponentially increase the visibility of your products – a definite sales multiplier.
- YouTube Advertising – A growing number of your prospects, particularly those under the age of 35, prefer marketing videos to other forms of advertising. Develop thoughtful, engaging SEO videos for a straightforward way to show up and rank on Google.
Romain Berg is standing by to help you get more out of your Google paid ad and maximize the benefit to you and your customers.
Retargeting
Fewer than 5 out of every 100 prospects who make it to a website actually spend money. Additionally, Business Insider says it takes an average of 7 contacts to persuade a potential customer to buy.
Retargeting (or remarketing) means repeatedly zeroing in on customers who’ve been to your site or made it to the checkout page without having finished the payment. It’s a constant reminder to the target customer that they were interested in your product or service.
Romain Berg can assist you by developing an effective retargeting approach to your potential customers.
Facebook Advertising
Facebook has over a billion active consumers every month. That means a rich vein of potential customers who need your product or service. Furthermore, you can laser-target ads to build a highly-customized, very responsive audience.
Harness the power of this ubiquitous platform. Connect with Romain Berg to cultivate your Facebook PPC ad concept.
Instagram Advertising
If your business isn’t already on Instagram, we’ll get you started on this essential social media platform. Why is it necessary? By Instagram’s admission, 60 percent of users find out about new products and services through them. Furthermore, three-quarters of Instagram users reported telling friends about brands, searching for a product, or visiting its website through social media.
Owned by Facebook, Instagram shares the social media behemoth’s hyper-targeting capabilities based on things like location and demographics.
Romain Berg can put this social media titan to work for you by developing a PPC ad strategy suited to your business, brand, or service.
Pinterest Advertising
This visually-based social media network relies on user accounts consisting of vision boards. On these boards, users organize interests by category (common examples include food, home decor, or crafting). Users then pin items of interest – images, recipes, tutorials – on their corresponding boards.
Due to Pinterest’s focus on users’ highly-specific interests, brands can tailor their demographic targeting. Furthermore, shoppable Pins allow users to purchase products directly from Pinterest.
Romain Berg will collaborate with you to develop a bespoke Pinterest PPC ad strategy.
Bing Advertising
Microsoft’s search engine, Bing, can be a more affordable alternative to Google and Google Ads that can bring in a different audience. Bing PPC ads run on Microsoft’s search engines Bing, Yahoo, and AOL. According to Microsoft’s research, 54 percent of its search engine users use them for brand research, while 43 percent use them for brand discovery.
As with all PPC, you pay Bing for each click on your ad. In return, Bing offers ad tools, such as allowing you to determine the time and location to publish your ad.
Are you interested in Bing PPC ads? Let Romain Berg get you started.
Amazon Advertising
Amazon offers sellers PPC advertising opportunities on the site. Your product ads can appear in search results pages, as well as on competitor listing pages.
Users are already on Amazon to browse or shop. By running PPC ads on Amazon, you’re interfacing with an audience predisposed to purchase and searching for a high-quality product.
If you’re ready to tap into this favorable demographic, reach out to Romain Berg to begin advertising with Amazon PPC ads.
Twitter Advertising
Twitter is a chance to hone your voice by engaging your audience directly with the right targeting and short-form copy to quickly build a following that’s active and loyal.
Through promoted Tweets, trends, and accounts, you can ramp up your business by creating brand awareness with Twitter’s 330 million active users.
Which type of Twitter ad is best for you? Contact Romain Berg today to find out.
Reddit Advertising
This social networking-meets-content distribution site describes itself as “The front page of the Internet.” Millions of Reddit users visit the site daily to interact with people who share their interests and find relevant content.
Its large, highly-engaged user base tend to be curious, avid consumers of information. Reddit users fall into specific niche groups, called Subreddits, which enable marketers to take advantage of extremely focused targeting.
However, Reddit has a distinctive user culture that requires an experienced hand. Romain Berg can guide you through the prospect-rich environment of Reddit.
Over-The-Top (OTT) Advertising
Online streaming presents another opportunity for prospect-to-lead conversion. Engage with audiences that have drifted away from traditional cable television through platforms like Netflix, Vimeo, Vivo, and Hulu. OTT advertising uses 3rd party data on digital streaming services to allow advanced targeting and cultivate user engagement.
Programmatic Advertising
Reach the potential customers who are most likely to buy your product or services by designing the perfect ad, dropped at the right time and in the right place. Smart software allows you to bypass the hassle of negotiations, proposals, and quotes by using algorithms to buy display space based on unique device IDs of your target audience.
Businesses are then free to better optimize their ad content and targeting.
Romain Berg can use programmatic advertising to match just the right ad to prospects with a high propensity for lead conversion.
Distinguish Yourself as an Industry Leader
Now, when it comes to PPC ads, patience is a virtue. These ads require regular optimization to take advantage of ever-evolving trends, analytics, and algorithms.
Romain Berg navigates the PPC landscape for you. Contact us today, and we’ll show you how to leverage one or more of these powerful PPC campaigns and boost your business to the next level. Let’s work together to develop your brand’s voice and message with a compelling and persuasive campaign.
