PPC Marketing
The Finer Points of Pay-Per-Click Advertising
Pay-Per-Click (PPC) advertising reveals your business to a target market of potential new customers. Your advertising is custom-tailored to showcase your business, so people interested in the products or services you provide will see your advertisements. The impact PPC can have on your company can be dramatic.
PPC advertising makes it easier to sell your goods and services, and more importantly, market it to the right customer. Regardless of your budget, Romain Berg can customize a PPC campaign that fits your needs and helps you achieve your goals.
Types of Pay-Per-Click Advertising Offered
There are many types of paid advertising, and they all work differently. Different types of PPC advertising means it’s crucial to determine which one is most effective for your business.
At Romain Berg, we know that a high ROI from your marketing dollars is paramount to your growth and success. That’s why we offer several types of effective PPC campaigns.
We will sit down with you to learn your business goals, needs, and target market. Additionally, we’ll discuss the benefits and drawbacks of each type of PPC campaign. With this information, we can determine the best PPC and tailor it specifically to you.
After developing your campaign, we will monitor it regularly. We’ll test to see what’s working best and adjust accordingly.
Google Ads (previously known as Google AdWords)
Google controls roughly 75% of all the searches people make, with over 100 billion searches made monthly. Well, let’s just say their span of control is far-reaching. That said, it is a fantastic place to start with your advertising strategy.
There are several different kinds of paid ads that Google offers.
• Google Search Ads -Your ad will appear in the Search Engine Results Page (SERP) when a person is searching for something your company provides. Your ad must be relevant to what the person is searching for, usually identified by keywords significant to your industry.
• Google Display Network – Google’s network of where they can display your ads is obscenely large. Over 2 million websites are available in their inventory for your ads to go. Additionally included are YouTube, Gmail, mobile apps, and more. Your ads appear to the user who matches the predefined criteria, such as demographics, interests, and other connections, not in a search query.
• Google Discovery Ads – Google’s Discover feed is customized by the user to show things they are interested in. Discovery Ads show up in their Discover feed and do not require the user to type in a search query. The ads will also show up on YouTube, and in the promotional or social tab in Gmail.
• YouTube Advertising – A growing number of your prospects, particularly those under the age of 35, prefer marketing videos to other forms of advertising. Develop thoughtful, engaging SEO videos for a straightforward way to show up and rank on Google.
• Google Shopping Ads – Images of your products with a brief description of the product appear on the sides of a search query and above the organic searches. Google Shopping Ads will exponentially increase the visibility of your products – a definite sales multiplier.
Romain Berg is standing by to help you get more out of your Google paid ad and maximize the benefit to you and your customers.
Retargeting
Fewer than 5 out of every 100 prospects who visit a website spend money. Additionally, Business Insider says it takes an average of 7 contacts to persuade a potential customer to buy.
Retargeting (or remarketing) is repeatedly zeroing in on customers who’ve been to your site or have made it to the checkout page without finishing their transaction. It’s a constant reminder to the customer that they were interested in your product or service.
Facebook has over a billion active consumers every month. That means a rich vein of potential customers who need your product or service is waiting to see your promoted content. Laser-target your ads to build a highly-customized, responsive audience.
Owned by Facebook, Instagram shares the capability of hyper-targeting ads based on location, interests, demographics and much more. The platform claims 60 percent of users find out about new products and services through them, making it an essential platform for you business’ paid media.
This platform allows it’s users to curate digital vision boards where they can organize interests by category (some examples include food, home, or decor) and pin webpages, images, and videos to their board. Pinterest focuses on users’ highly-specific interests, so brands can tailor their demographic targeting, while shoppable Pins allow users to purchase products directly from Pinterest.
Twitter is a chance to engage your audience directly with the right targeting and short-form copy to build a following that’s active and loyal quickly. Through promoted Tweets, trends, and accounts, you can ramp up your business by creating brand awareness with Twitter’s 330 million active users.
Amazon offers sellers PPC advertising opportunities on the site. Your product ads can appear on search results pages, as well as on competitor listing pages. By running PPC ads on Amazon, you’re interfacing with an audience predisposed to purchase and searching for a high-quality product.
The search engine, Bing, can be a more affordable alternative to Google Ads that can bring in a different audience. Bing PPC ads run on Microsoft’s search engines Bing, Yahoo, and AOL. As with all PPC, you pay Bing for each click on your ad. In return, Bing offers useful ad tools.
Millions of Reddit users visit the site daily to interact with people who share their interests and find relevant content. Its highly-engaged user base tends to be curious, avid consumers of information. Reddit users fall into specific niche groups, called Subreddits, which enable marketers to utilize extremely-focused targeting.
Engage with audiences that have drifted away from cable television through streaming platforms like Netflix, Vivo, and Hulu. OTT advertising uses 3rd party data on digital streaming services to allow advanced targeting and cultivate user engagement.
Reach the potential customers who are most likely to buy your product or services by designing the perfect ad and dropping it at the right time, in the right place. Smart software allows you to bypass negotiations, proposals, and quotes by using algorithms to buy display space based on your target audience's unique device IDs.
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Frequently Asked Questions
PPC, or pay-per-click, is an online advertising model in which businesses can ads on search engines and other websites. When a user clicks on one of these ads, the business pays a small fee to the website owner or search engine.
PPC can be an effective way to drive traffic to your website and generate leads or sales. However, it is important to understand how the system works before you launch a campaign. Otherwise, you may end up wasting money on clicks that don’t convert into customers.
There are three types of pay-per-click advertising: cost-per-click (CPC), cost-per-thousand impressions (CPM), and cost-per-acquisition (CPA). CPC is the most common type of PPC advertising. Advertisers bid on keywords that they believe people who are interested in their product or service will search for. When someone searches for those keywords, the advertiser’s ad appears next to the search results. The advertiser pays a small fee each time their ad is clicked on. CPM is another type of PPC advertising. Advertisers pay a set fee for every thousand times their ad is shown, regardless of whether it is clicked on.
PPC can be an extremely effective way to drive traffic to your website and generate leads. It is also a very efficient way to market your business, as it allows you to target your ads to specific demographics and interests. Additionally, PPC can be a great way to boost your SEO efforts, as it can help you get your website in front of more people. Finally, PPC is a relatively low-cost form of marketing, which makes it affordable for many businesses.
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Google Ads is the most popular form of PPC advertising, but there are other platforms that offer similar services, such as Bing Ads and Amazon Advertising.
In a nutshell, PPC is a way of using online advertising to drive traffic to your website by paying for placements on search engines and other websites. When done correctly, it can be an effective way to reach your target audience and generate leads or sales.
Amazon PPC is an advertising tool that allows sellers to bid on keywords and have their products appear as Sponsored Products on Amazon. When customers search for these keywords, your product will appear as a Sponsored Product above or below the search results. You only pay when a customer clicks on your ad, and you can set a daily budget so you never overspend.
Amazon PPC can be an effective way to increase visibility for your products on Amazon and ultimately drive more sales. However, it is important to note that Amazon PPC is a competitive marketplace, and you may need to invest some time and money into your campaigns before you see results.
There are a number of reasons why businesses need PPC. First, PPC can be an extremely effective way to reach potential customers. With PPC, businesses can target specific demographics and geographic areas, making it easier to connect with people who are more likely to be interested in what they have to offer.
Second, PPC is an efficient way to track results. With PPC, businesses can track how many people click on their ad, how many people visit their website, and how many people convert into customers. This data can be extremely valuable in helping businesses optimize their marketing campaigns and make better decisions about where to allocate their resources.
There are a few key differences between SEO (Search Engine Optimization) and PPC (Pay-Per-Click) marketing strategies. For one, SEO is focused on organic or unpaid search results, whereas PPC is a paid form of marketing. Secondly, SEO takes longer to produce results than PPC, which can deliver instant traffic. Finally, SEO is more targeted towards long-term results, while PPC is suited for short-term campaigns.
