How Long Should a Blog Post Be?
If you’re creating service or industry SEO content, you may be wondering, “How long should a blog post be?” That’s a perfectly valid question, and…
Squarespace vs. WordPress SEO
Squarespace vs. WordPress SEO is a debate as old as, “The Stones or the Beatles?” or, “Coffee or tea?”. Okay, maybe it’s not quite that…
Convert Viewers to Subscribers with Video Content
It’s one thing to have a terrific website and an engaged social media audience to attempt to convert viewers to buyers. Traffic to your website…
Blogging for Dollars: How to Create Effective Business Content That Converts
Hey, you with the online or brick-and-mortar business over there. We congratulate you on leaping (no matter how long ago that was) into entrepreneurship. We…
How to Discover Your Brand Voice and Use it for Content that Converts
“Brand voice” is a trendy term right now. Your brand voice is a compilation of your company’s vocabulary, style, visuals, and tone across all the…
Creating B2B Websites Optimized for SEO
Search engine optimization (SEO) is not a one-size-fits-all approach. Strive for bespoke SEO: designed for your particular business, industry, geographical area, and goals. SEO strategies…
Your Business Archetype: What Is It and Why Should You Care?
“A very typical example of a certain person or thing” defines an archetype. Twelve archetypes describe our unique personality signature on everything we do or…
Choosing the Right Content for Your Business: Why It Matters For Your Bottom Line
If you’ve looked at any business website, you’ll likely see a blog button on the top menu bar. Perhaps as a business owner, you’ve written…
Is Your Online Business Targeting the Right Audience? 6 Ways to Get It Right.
Niche your way to success. The internet of things is both a boon and the source of a bust for small business. E-commerce makes it…