Blogging for Dollars: How to Create Effective Business Content That Converts
Hey, you with the online or brick-and-mortar business over there. We congratulate you on leaping (no matter how long ago that was) into entrepreneurship. We…
How to Discover Your Brand Voice and Use it for Content that Converts
“Brand voice” is a trendy term right now. Your brand voice is a compilation of your company’s vocabulary, style, visuals, and tone across all the…
Your Business Archetype: What Is It and Why Should You Care?
“A very typical example of a certain person or thing” defines an archetype. Twelve archetypes describe our unique personality signature on everything we do or…
Choosing the Right Content for Your Business: Why It Matters For Your Bottom Line
If you’ve looked at any business website, you’ll likely see a blog button on the top menu bar. Perhaps as a business owner, you’ve written…
Is Your Online Business Targeting the Right Audience? 6 Ways to Get It Right.
Niche your way to success. The internet of things is both a boon and the source of a bust for small business. E-commerce makes it…