How to Create Quality Content
In digital marketing, content is king for visibility, high traffic, and increased conversion rates. How to create quality content may be a mystery for many…
TF*IDF, Content Creation, and You
TF*IDF is an algorithm that’s essential to high-quality content creation. This acronym for Term Frequency (TF) and Inverse Document Frequency (IDF) is crucial to how…
Conversion Theory: 8 Facts About Blogs That Convert Readers Into Customers
Are you ready to create a blog that turns fans into buyers? Welp, we hope so for obvious reasons. It’s a win for everyone—your fans…
12 Reasons Why Blogging Is Still Relevant
With the quick rise of video, many marketers and small businesses have started questioning whether blogging is taking a back seat to vlogging (video blogging)…
Frequency and Recency: Blogging’s Underlying Necessities
In marketing, we often use the term “frequency and recency” to describe how often a marketing-related action occurs and the amount of time since the…