Why You Should Develop a Customer Persona for your Ecommerce Business
If you sell products or services, even online, you must develop a detailed customer persona. “But, why?” you may ask. “Our products and services are…
Explainer: Prospects Versus Leads
The terms “prospects” and “leads” come up a lot in digital marketing. But “prospects” versus “leads” – what’s the difference? Romain Berg helps you fit…
Hyper Targeted Advertising: Work the Inner Limits of Your Audience for Increased Sales
Hyper-targeted advertising is a fancy name for an intuitive marketing skill: knowing and speaking to an audience that likes you. Since the days of door-to-door…
Blogging for Dollars: How to Create Effective Business Content That Converts
Hey, you with the online or brick-and-mortar business over there. We congratulate you on leaping (no matter how long ago that was) into entrepreneurship. We…
Is Your Online Business Targeting the Right Audience? 6 Ways to Get It Right.
Niche your way to success. The internet of things is both a boon and the source of a bust for small business. E-commerce makes it…