How to Create an Effective Unique Selling Proposition For Your Business
Having trouble bringing in sales to your business? You may need to work on your unique selling proposition (USP). Doing so sets you apart from…
Why You Should Develop a Customer Persona for your Ecommerce Business
If you sell products or services, even online, you must develop a detailed customer persona. “But, why?” you may ask. “Our products and services are…
Explainer: Prospects Versus Leads
The terms “prospects” and “leads” come up a lot in digital marketing. But “prospects” versus “leads” – what’s the difference? Romain Berg helps you fit…
Hyper Targeted Advertising: Work the Inner Limits of Your Audience for Increased Sales
Hyper-targeted advertising is a fancy name for an intuitive marketing skill: knowing and speaking to an audience that likes you. Since the days of door-to-door…
Blogging for Dollars: How to Create Effective Business Content That Converts
Hey, you with the online or brick-and-mortar business over there. We congratulate you on leaping (no matter how long ago that was) into entrepreneurship. We…
Is Your Online Business Targeting the Right Audience? 6 Ways to Get It Right.
Niche your way to success. The internet of things is both a boon and the source of a bust for small business. E-commerce makes it…