content marketing

Prospects Versus Leads. Group of young happy creative business people sitting with laptops.

Explainer: Prospects Versus Leads

The terms “prospects” and “leads” come up a lot in digital marketing. But “prospects” versus “leads” – what’s the difference? Romain Berg helps you fit…

male copywriter creating interesting content for article on website while working remotely in coffee shop with laptop

How Long Should a Blog Post Be?

If you’re creating service or industry SEO content, you may be wondering, “How long should a blog post be?” That’s a perfectly valid question, and…

Cheerful woman at work on a laptop. SEO Meta Tags are useful to improve SERP rankings.

Guide to SEO Meta Tags

In the quest for superior search rank and online visibility, SEO meta tags pack a big traffic punch for such a small snippet of text.…

SEO Packages for small business owners like this young woman smiling, surrounded by boxes

SEO Packages for Small Business

SEO packages for small business may seem like a pipe dream to many entrepreneurs in today’s economy. With all of the day-to-day expenses that startups…

guy wonders about squarespace vs. wordpress SEO

Squarespace vs. WordPress SEO

Squarespace vs. WordPress SEO is a debate as old as, “The Stones or the Beatles?” or, “Coffee or tea?”. Okay, maybe it’s not quite that…