Why You Should Develop a Customer Persona for your Ecommerce Business
If you sell products or services, even online, you must develop a detailed customer persona. “But, why?” you may ask. “Our products and services are…
Explainer: Prospects Versus Leads
The terms “prospects” and “leads” come up a lot in digital marketing. But “prospects” versus “leads” – what’s the difference? Romain Berg helps you fit…
How Long Should a Blog Post Be?
If you’re creating service or industry SEO content, you may be wondering, “How long should a blog post be?” That’s a perfectly valid question, and…
Guide to SEO Meta Tags
In the quest for superior search rank and online visibility, SEO meta tags pack a big traffic punch for such a small snippet of text.…
SEO Packages for Small Business
SEO packages for small business may seem like a pipe dream to many entrepreneurs in today’s economy. With all of the day-to-day expenses that startups…
Squarespace vs. WordPress SEO
Squarespace vs. WordPress SEO is a debate as old as, “The Stones or the Beatles?” or, “Coffee or tea?”. Okay, maybe it’s not quite that…
Weebly SEO Tips for Small Business
How do website builder platforms do their SEO? When it comes to website visibility on Google and other search engines, is it possible to create…
Convert Viewers to Subscribers with Video Content
It’s one thing to have a terrific website and an engaged social media audience to attempt to convert viewers to buyers. Traffic to your website…
5 Reasons You Should Outsource Your Evergreen Business Content
As a business owner, your task list is endless. Hands-on owners often serve alongside their teams in the daily functions of the operation, if at…
The Ultimate Grammar Guide for Content, Part II
In Part I of our grammar guide for content and bloggers, we covered plurals, double and single quotation marks, periods, parentheses, and brackets, ellipses, and…