ecommerce

Prospects Versus Leads. Group of young happy creative business people sitting with laptops.

Explainer: Prospects Versus Leads

The terms “prospects” and “leads” come up a lot in digital marketing. But “prospects” versus “leads” – what’s the difference? Romain Berg helps you fit…

Cheerful woman at work on a laptop. SEO Meta Tags are useful to improve SERP rankings.

Guide to SEO Meta Tags

In the quest for superior search rank and online visibility, SEO meta tags pack a big traffic punch for such a small snippet of text.…