seo

Prospects Versus Leads. Group of young happy creative business people sitting with laptops.

Explainer: Prospects Versus Leads

The terms “prospects” and “leads” come up a lot in digital marketing. But “prospects” versus “leads” – what’s the difference? Romain Berg helps you fit…

male copywriter creating interesting content for article on website while working remotely in coffee shop with laptop

How Long Should a Blog Post Be?

If you’re creating service or industry SEO content, you may be wondering, “How long should a blog post be?” That’s a perfectly valid question, and…

Cheerful woman at work on a laptop. SEO Meta Tags are useful to improve SERP rankings.

Guide to SEO Meta Tags

In the quest for superior search rank and online visibility, SEO meta tags pack a big traffic punch for such a small snippet of text.…

guy wonders about squarespace vs. wordpress SEO

Squarespace vs. WordPress SEO

Squarespace vs. WordPress SEO is a debate as old as, “The Stones or the Beatles?” or, “Coffee or tea?”. Okay, maybe it’s not quite that…