Why You Should Develop a Customer Persona for your Ecommerce Business
If you sell products or services, even online, you must develop a detailed customer persona. “But, why?” you may ask. “Our products and services are…
Explainer: Prospects Versus Leads
The terms “prospects” and “leads” come up a lot in digital marketing. But “prospects” versus “leads” – what’s the difference? Romain Berg helps you fit…
How Long Should a Blog Post Be?
If you’re creating service or industry SEO content, you may be wondering, “How long should a blog post be?” That’s a perfectly valid question, and…
Guide to SEO Meta Tags
In the quest for superior search rank and online visibility, SEO meta tags pack a big traffic punch for such a small snippet of text.…
Squarespace vs. WordPress SEO
Squarespace vs. WordPress SEO is a debate as old as, “The Stones or the Beatles?” or, “Coffee or tea?”. Okay, maybe it’s not quite that…
Weebly SEO Tips for Small Business
How do website builder platforms do their SEO? When it comes to website visibility on Google and other search engines, is it possible to create…
What You Need to Know about Wix and SEO
Wix has been a leader in the DIY website building world for several years. However, Wix and SEO have not always gone hand-in-hand. Happily, Wix…
White Hat SEO: The Best Tips for 2020
White Hat SEO and organic traffic are moving targets for any business. “White hat” means “above board, not shady” SEO practices, by the way. It…
The Importance of On-Page SEO: Is Your Business Website Doing its Job
When it comes to promoting your business, there is one area that is essential to ensure long-term success: SEO. Without proper SEO, it makes no…
Dear SEO Expert: Help Me Assess and Improve my Business Website Search Rank
Business owners take note. If you’ve loaded your website with optimized keywords, your page meta tags are on point, and you’re still not ranking high…