How to Optimize Your Social Media for SEO
Winning at SEO (Search Engine Optimization) means landing at the top of the SERP (Search Engine Results Page) consistently and reliably. Attending to your social…
6 Ways You Can Future-Proof Your Business
In our highly uncertain times, business owners and leaders may wonder how to future-proof your business. Though strong sales and growth outcomes are never guaranteed,…
TF*IDF, Content Creation, and You
TF*IDF is an algorithm that’s essential to high-quality content creation. This acronym for Term Frequency (TF) and Inverse Document Frequency (IDF) is crucial to how…
What are Core Web Vitals and Why Should You Care?
One thing about business is that it’s always changing. E-Commerce and SEO practices are not exempt from changing either. To be successful, you have to…
How to Optimize Content for Questions
You go to Google and type “How do I grow my online presence?” Once the search results populate, you’ll click on the first or second…
Why You Should Develop a Customer Persona for your Ecommerce Business
If you sell products or services, even online, you must develop a detailed customer persona. “But, why?” you may ask. “Our products and services are…
Explainer: Prospects Versus Leads
The terms “prospects” and “leads” come up a lot in digital marketing. But “prospects” versus “leads” – what’s the difference? Romain Berg helps you fit…
How Long Should a Blog Post Be?
If you’re creating service or industry SEO content, you may be wondering, “How long should a blog post be?” That’s a perfectly valid question, and…
Guide to SEO Meta Tags
In the quest for superior search rank and online visibility, SEO meta tags pack a big traffic punch for such a small snippet of text.…
Squarespace vs. WordPress SEO
Squarespace vs. WordPress SEO is a debate as old as, “The Stones or the Beatles?” or, “Coffee or tea?”. Okay, maybe it’s not quite that…