Google Studio launched in 2016, and most people didn’t spend much time thinking about it. They believed Google Data Studio was one of those Google products that were going the way of Google Goggles and that it wasn’t worth getting involved.
But, who can blame them? Google was launching so many different products during this period that you almost needed a spreadsheet with in-depth formulas to keep track of them.
Then it came out of its Beta stage and was fully launched to the masses. It was a shock to most developers, marketers, and even hard to crack SEO professionals.
A full platform was now online that allowed you to connect different data sources to one dashboard. Now there was the ability to craft custom dashboards based upon what data you wanted, making it easier for everybody to craft dashboards.
The major problem with most dashboards/platforms was that they didn’t provide enough flexibility in customizing data. Sometimes data was based upon their limits and other times on price points for services. Most of it wasn’t pleasant. Nobody should pay extra just to put their company logo on the reports they send to clients.
Here are three reasons you need to think about using Google Data Studio for your website, e-commerce store, digital marketing agency, or brand.
It’s Free. Zip. Zero. Nada.
Google Data Studio is free. Stop paying for a portal system when you can save yourself money and use Google Data Studio to report data on how your websites are working.
Sales from e-commerce and keyword rankings will show clearly on your interactive dashboard. With Google Data Studio, paying for a portal system that allows access for your clients isn’t needed anymore either. Google Data studio also makes it simple to share your insights with team members, groups, or anyone else. It is easy to invite others to edit or view your data reports.
You can create embeds of your dashboards and put them directly on your website, blog posts, and marketing articles for easy access (no-index, of course).
If you’re an agency, you can send PDFs with your branding to the client via email and even embed the reports on your website to allow effortless access for your clients.
Google Analytics is perfect for people who understand how to read analytics, but sometimes, you need a visual element to see how data correlates.
Google Data Studio allows you to filter out the data you want and make it look amazing with the customized options, charts, filters, and styling. Most paid portals don’t allow any of this customization.
Google Data Studio is a must for anybody who deals with digital marketing, runs a website, or deals with e-commerce.
Visit the Data Studio Gallery to see the different types of designs for Google Data Studio. Bookmark this website so you can have easy access to this evolving gallery data studio templates.
You have to pay extra fees or upgrades with most portals to show off data from different data sources. Still, with Google Data Studio, you can create unlimited dashboards for unlimited websites for free.
Google Data Studio integrates with Search Console, Analytics, Adwords, and Google Spreadsheets (great for live updating dashboards with data that doesn’t integrate) for starters.
Data studio’s flexibility is the perfect storm for marketers who want to have all their data sources in one dashboard.
If you want to find out the complete list of integrations offered by Google Data Studio, visit the website to see the vast amount of data points that Google Data Studio provides.
If you want to take your reporting to another level, you can hook up Google Search Console with Supermetrics. Then you will have access to social media data, social media ad accounts, and different ad platforms. Supermetrics isn’t a portal but rather, a reporting automation tool.
Supermetrics does require an account and access to your social media accounts, but try it out and see if it’s worth it for your company.
They have a complete guide on how to connect your social media accounts, directions on how to style the data, and examples of Data Studio dashboards.
Google Data Studio is clearly the choice for any professional who works in digital marketing, e-commerce, or maintains websites for major companies.
The ability to be flexible on how you integrate, display, and report data is important for making smart decisions for growing your traffic.
Here are some links on where to learn how you can work with Google Data Studio:
The Pros of Google Data Studio
If using Google Data Studio seems a little daunting to start, let the pros handle it instead.
The digital marketing experts at Romain Berg are prepped and ready to review your data and use it to boost traffic and sales for your business.
Take the guesswork out of building the best website possible when the developers at Romain Berg are the best of the best. Please fill out our contact form, so we know you’re ready for us to develop a highly specialized digital marketing plan for your business today.