The Impact of Your Website on Visitors
The effect of your site on your business is powerful – in either direction. Elements that can adversely impact the experience of a visitor to your site include:
- Complicated layouts
- Slow website load times
- Hard-to-read fonts
- Dull or uninspiring web design
- Misuse of color
- Too many pop-up ads
It’s not all about design, though. Content is crucial, as Forbes states that over 8 in 10 people say that the quality of content plays a role in the amount of trust they put in a website.
Furthermore, you don’t want to be influenced too much by current design trends that likely won’t last. Since you want your brand and its online presence to be enduring, design and content should be as “evergreen” as possible; that is, it should stand the test of time.
Good Design Impacts Results
Research from the Missouri University of Science and Technology shows that we take less than 2/10ths of a second to form an opinion of a website; the average blink of an eye takes from 1/10th to 4/10ths of a second.
From SEO and design to traffic and conversion rates to branding and ease of use, your website must be impeccable. Your site will leave a lasting impression, so you’ve got to get it right.
When you partner with Romain Berg, you’ll get a site that includes everything from content and color to checkout and convenience of use.
The Elements of Your Website
Many businesses are unaware of the exact elements that need to be optimized to ensure your website is contributing to the success of your business and not to its downfall.
Several key aspects include:
Ease of navigation
A site through which your visitor can quickly and easily navigate builds trust and fosters loyalty. They’ll want to return again and again.
Well-chosen and well-placed images help convey the message your visitor is looking for. They make it easier for your visitor to go where you want them to go. They also make it easier to find – and answer – your CTAs (calls to action).
There’s considerable debate about the length of content on the pages of your site. Some studies claim that short content works better, while others conclude that longer content succeeds more.
At Romain Berg, we don’t guess – we believe it depends on your target audience. How do they respond? What makes them engage more with you? The only way to know this is to test continually.
Regardless of the length of your content on a given page, it should be:
- Concisely written
- Relevant to your visitor
Many business owners don’t think it’s important to spend resources on updating articles and blog posts. This is a mistake, as investing in talented writers to craft engaging, well-written content regularly increases Google search results and shows you’re current on what matters to your target audience.
In today’s world, everyone wants to make their opinion known. Share buttons give a reader the power to share content that touches them on a visceral level.
The ability to share increases reader engagement. They can share their opinion and your content immediately across a myriad of platforms like Facebook, Instagram, Twitter, and more. This ramps up brand visibility.
The look of a website is admittedly subjective. Extensive testing and analytics, however, can determine what your visitor responds to best.
Whatever your website aesthetics, though, don’t forget this: the lines, shapes, colors, and overall design should consistently convey your brand voice.
The Purchase Process
Nearly 1 in every four potential purchases is abandoned during the purchase process. Why? Because it’s too complicated, confusing, or challenging.
Multiple redirections. Many fields of “required” information. Too few payment options. All of these contribute to an unpleasant buying experience.
It should be as easy to purchase your products and services online as it is at a brick-and-mortar store.
Why Choose Romain Berg to Design or Revamp Your Website?
A Custom Strategy That Meets Your Needs
When we first meet with you to discuss your website needs and goals, we listen. Then we teach you. Finally, we develop a strategy that ensures optimal efficiency and value from your site.
It will communicate your brand and its service or products successfully. Each page will be designed to meet or exceed its purpose so that each visitor has the most phenomenal user experience possible.
A Commitment to Your Success
Your online success is essential to us, so we don’t just create your website. We regularly monitor it to analyze what’s working and what needs to be tweaked or updated.
As your business grows and expands, we’re there beside you to create new pages, update old ones, market new services you’ve added, and more.
We Guide, Then Execute Your Vision
We work with you to achieve your vision on all aspects of your site. Need a page revised with a new paragraph? Added a new member to your team? Changed your brand voice? Need a new blog post quickly?
A partnership with us means you get all of that – and more.
Your Site Is SEO-Optimized
Our team of experts builds SEO content into each page of your site. From the Home page and About Us to the Services page and blog posts, your site is organically SEO-optimized for more exposure in Google search rankings.
Contact Romain Berg for a Website Designed to Grow Your Business
Every page on your website is crafted to:
- Increase your exposure
- Grow your customer base
- Skyrocket revenue
- Get Google results
- Achieve your business goals
- Realize your dreams
As a partner with Romain Berg, you’ll get regular reports, expert analysis and advice, and someone by your side every step of the way. And, as always, everything we do is in-house, guaranteeing quality and results, not hype.
Although Romain Berg primarily builds websites in Minneapolis, we can easily service the entire nation.
Contact Romain Berg today and let’s see how we can optimize your website for premium success.