Web Design

The Impact of Your Web Design on Visitors

The effect of your site on your business is powerful – for good or ill. 

Complicated layouts, slow load times, hard-to-read fonts, dull or uninspiring web design, and too many pop-up ads can adversely impact the user experience. 

High-quality content is essential, too. 

Forbes states that over 8 in 10 people say that the quality of content plays a role in the amount of trust they put in a website.

Communicate reliability and stand the test of time with an incisive, well-crafted website. Avoid a website that is excessively influenced by fleeting, constantly-changing design trends with enduring, evergreen design and content. 

In the Blink of an Eye: First Impressions Are Real

Research from the Missouri University of Science and Technology shows that we take less than 2/10ths of a second to form an opinion of a website. The average blink of an eye takes from 1/10th to 4/10ths of a second.

From search engine optimization (SEO) and design to traffic and conversion rates, branding and ease of use, your website must be impeccable. You want your website to leave a lasting impression. You have one chance to get it right. 

When you partner with Romain Berg, you’ll have a high-quality website that keeps your customers coming back for more. 

Developing Elements of Your Website

Many company leaders may have a working knowledge of essential elements in a good website. However, successful web design that increases traffic and conversion is equal parts art and science. 

Partnering with the right web design specialist is crucial to your visibility, audience growth, and brand loyalty.

Romain Berg stands ready to give your business an edge in the crucial elements of effective website design, including:

  • Ease of Navigation

We’ll work with your vision to cultivate a site that your visitors can navigate quickly and easily. A website that enhances readers’ experience builds trust and fosters loyalty – your audience will want to return again and again.

  • Images

Well-chosen and strategically-placed images help convey the message your visitor is looking for. Vivid, relevant images make it easier for your visitor to go where you want them to go. They also help you create more compelling CTAs (calls to action).

Romain Berg’s dedicated content managers work diligently to choose attention-grabbing images that convert lookers to buyers.

  • Content

There’s considerable debate about the length of content on the pages of your site. Some studies claim that short content works better, while others conclude that longer content succeeds more in gaining followership and purchase clicks. The only way to know this is to test the theory continuously.

At Romain Berg, we don’t guess – we use data and research to develop a dynamic content strategy. How does your target audience respond? What makes them engage more with you?

For Romain Berg, content is a living, evolving endeavor that requires agility and focus.

Whatever your brand’s needs are, our content professionals deliver concisely written, engaging, and relevant posts, time and time again.

  • Recent Posts

Many business owners don’t think it’s important to spend precious resources on updating articles and blog posts. This is a common misconception. Investing in talented writers to craft winning, authoritative content will exponentially increase Google search results. 

When your website communicates experience and expertise through frequent posts featuring up-to-date information, you establish brand credibility. 

This reliability and soundness will help you cultivate a rapport with your target audience. As web users interact with and share your content, search engines will take notice.

  • Share Buttons

Romain Berg will help you develop shareable content. In today’s world, most people enjoy sharing articles they enjoyed with their community. Share buttons give a reader the power to share content that touches them on a visceral level.

The ability to share a website increases reader engagement. When they share articles with their followers, your content immediately shoots out across a myriad of platforms such as Facebook, Instagram, Twitter, and more. 

Here’s the key take away: content sharing ramps up brand visibility.

  • Aesthetics

As the saying goes, a picture is worth a thousand words. While the look of a website is admittedly subjective, extensive testing and analytics can determine what your visitors respond to best.

With these results, Romain Berg will develop a website with lines, shapes, colors that appeal to your target audience. We’ll build a comprehensive design that consistently conveys your brand and its voice. 

The Purchase Process

Nearly one in every four potential purchases is abandoned during the purchase process. Why? Because it’s too complicated, slow, confusing, or challenging.

Multiple redirections. Many fields of “required” information. Too few payment options. All of these purchasing hurdles contribute to an unpleasant buying experience.

Romain Berg believes it should be as easy for customers to purchase your products and services online as it is at a brick-and-mortar store. 

Why Choose Romain Berg to Design or Revamp Your Website?

A Custom Strategy That Meets Your Needs

When we first meet with you to discuss your website needs and goals, we listen. Then we have a dialogue about what’s best for your brand, business, or service. Finally, we develop a strategy that ensures optimal efficiency and value from your site.

Romain Berg will cultivate a site that effectively communicates your brand and your services or products. We design each page to meet or exceed its intent so that each visitor has the most phenomenal user experience possible. And, improved user experience elevates your search rank.

A Commitment to Your Success

Your online success is essential to us, so we don’t just create your website. We regularly monitor it as well.  We analyze what’s working and what needs to be tweaked or updated.

As your business grows and expands, we’re there beside you to create new pages, update old ones, market new services you’ve added, and more.

We Guide, Then Execute Your Vision

Need a page revised with a new paragraph? Changed your brand voice? Need a new blog post quickly? We work with you to achieve your vision on all aspects of your site. 

A partnership with us means you get all of that – and more.

Your Site Is Search Engine Optimized 

Our team of experts builds Search Engine Optimized (SEO) content into each page of your site. From your homepage to your about us page, from your services page and the blog posts, we organically bake SEO into your site for more exposure in Google search rankings.

Contact Romain Berg for a Website Designed to Grow Your Business

Every page on your website is crafted to:

  • Increase your exposure
  • Grow your customer base
  • Skyrocket revenue
  • Get search engine results
  • Achieve your business goals
  • Blast through your perceived limitations

As a partner with Romain Berg, you’ll get regular reports, expert analysis and advice, and someone by your side every step of the way. 

As always, everything we do is in-house, guaranteeing quality and results, not hype.

We understand you have choices. You can’t go wrong by choosing Romain Berg to partner with you on your website design. We’ll work with you to develop a strategy designed to take your online presence to new levels. Call today, and let’s see how we can optimize your website for premium success.