How do website builder platforms do their SEO? When it comes to website visibility on Google and other search engines, is it possible to create posts with good SEO practices? Weebly SEO is worth investigating.
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A (Very) Brief Weebly Tutorial
Weebly is a popular web builder that’s been around since 2006. Weebly began as a scrappy upstart designed to help business owners (and anyone else, for that matter) build an online presence quickly.
Further, Weebly offers free and low-cost web hosting options. Plus, Weebly features no-brainer, intuitive website templates that let you create your brand with relative ease and no code-writing experience.
It’s super simple to move and exchange design elements, drag photos, or upload content onto a Weebly website. You can create a professional-looking site with surprisingly little time and effort if you have even a smidgeon marketing or graphic design experience.
The “dark side” of DIY sites is that until recently, they’ve lacked the visibility and search rank of their professionally built counterparts. Also, at the outset of DIY platforms like Weebly, integrated features like calendars, payment buttons, or online store builders may have been clunky, slow, or frustratingly difficult to assemble.
User feedback and continual innovation have allowed Weebly to rev up their subscriber usability and offer more features that make sense for businesses that require more than just a convenient place to display cat photos.
Why Does it Seem Like Weebly’s SEO Performance Isn’t Great?
Because anyone can build a website on Weebly. The answer to Weebly’s seemingly poor SEO performance is often due to user ignorance. (To be blunt. We’re sorry, but it’s true.)
Now, let us soften that last blow with a few details. Here are some fundamental elements of effective SEO that the newbie website builder may fail to do, simply because of inexperience.
- Design “don’ts:” If your website users can’t stand your bold homepage color choices and copy layout, they will leave your site quicker than an Olympic sprinter. Google uses a “bounce rate” (the amount of time a user spends on any web page) in its ranking decisions. If your site is poorly designed visually, userexperience quality drops, and your site visitors leave. Congratulations, your rank just fell a few places.
- Template overuse: Because Weebly makes their templates available to the masses, your chosen template may have a lot of competition, even though your business name and brand copy is unique. To overcome this hurdle, you’ll need to put in some extra time on keyword research. If you use a restaurant website template, it’s crucial to use long-tail and local keywords that kick up your relevance and specificity so Google knows where you are, what you serve, and who should try you out.
- Not enough content: Google loves content rich with relevance, tone, and conversational keyword use. There’s no point in throwing together a website if you won’t regularly contribute or update your content. You’ll improve your rank by clarifying your audience, their top five “pain points,” and how you stand out as their trusted guide and vendor who can solve all their problems. Also, if writing terrific copy isn’t one of your top talents, definitely outsource this essential area of your DIY website. (Pssssst: we have a super-talented content team at Romain Berg, just saying.)
- Skipping the on-page optimization: Creating meta tags, simple URLs, and page descriptions with relevant keywords takes little time to research and publish. Skipping this step will set you way back on the SEO success meter. Weebly has tools to walk you through creating rudimentary (but powerful) tags on your site. So, schedule a time to school yourself on how this works within the Weebly tutorial resources. Also, outsourcing this step of your DIY website to a professional is a budget-friendly way to maximize your traffic search rank.
The Weebly SEO Features You Must See and Do
So, now to how Weebly helps its subscribers rank higher in searches. Be sure to do the following when you launch the website you’ve created:
- Your URL is preceded by “https” and NOT “http.” That one letter “s” means the difference between a secure site and a non-secure site. Google prefers security. This feature comes with all Weebly plans.
- Mind your ALT text. When using imagery on your website, remember to create ALT text describing your photos accurately and with keywords relevant to your industry and brand. ALT text assists visually impaired site users, and Google when images cannot be displayed on your site.
- Fill out your meta descriptions to increase the chances a user will click through to your page. This description appears below your URL in search results. It should accurately and briefly describes the content of the page on which it appears.
- Create accurate and precise title tags. These tags act like laser pointers to your business. The tags should contain your business name and a keyword for your products or services. Don’t forget to include a location, as well as the page type (home page, contact info, about us, or similar.)
Overwhelmed by DIY? Contact the DFY Experts at Romain Berg
We get it. It makes sense at first to do as much of your business yourself as possible. The best owners know the value of a dollar and their time. However, if you’ve grown, scaled up, or simply know you want more out of your website and SEO, Romain Berg has your medicine.
Not only do we build exceptional websites from the ground up, but we can also help your DIY website move out of the incubator and into the world of high search rank, impressive traffic and conversion rates, and, ultimately, more revenue.
Fill out our contact form today, and we’ll be in touch with a customized SEO strategy that delivers results, not hype.