Author: Sam Romain

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E-commerce and PPC: A Winning Duo

E-commerce lingo requires an entirely different set of language skills, it sometimes seems. E-commerce PPC and campaign management are two areas that can significantly grow…

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How to Create Quality Content

In digital marketing, content is king for visibility, high traffic, and increased conversion rates. How to create quality content may be a mystery for many…

definition of terms

TF*IDF, Content Creation, and You

TF*IDF is an algorithm that’s essential to high-quality content creation. This acronym for Term Frequency (TF) and Inverse Document Frequency (IDF) is crucial to how…