Glossary of Terms

200 OK

3-pack

301 Redirect

302 Redirect

4-pack

404 Error

404 Page

410 Gone

5-pack

500 status

5xx Errors

A/B testing

Above the fold

Acquisition

Ad

Ad exchange

Ad fatigue

Ad group

Ad Rank

Affiliate

Affiliate Marketing

Algorithm

Algorithms

Alt-text

Analytics

Anchor text

API

Attribution

Attribution Window

Audience

Audit

B2B Marketing

B2B, B2C, and B2G

B2C Marketing

Backlink

Bid

Billing Threshold

Bing AdCenter

Black hat

Blog

BOF

Bookmarks

Bots

Bounce rate

Bounce rate in email marketing

Brand Awareness

Brand Equity

Brand Positioning

Brand Strategy

Branded

Broken links

Browse abandonment

Budget

Buyer Persona

C2C and C2B

CAC or Customer Acquisition Cost

Call to Action (CTA)

Campaign

Captcha

Channel

Churn and Burn

Churn Rate

Click-Through Rate (CTR)

Clickbait

Clicks or Ad Click

Cloaking

CLV or Customer Lifetime Value

CMS or Content Management System

Code

Commercial Intent Searches

Contact Form

Content

Content Management System (CMS)

Content Marketing

Conversion

Conversion API

Conversion Rate

Conversions

Cookie

Copy or Ad Copy

Cost Per Acquisition (CPA)

Cost Per Click (CPC)

Cost Per Lead (CPL)

Cost-Plus Pricing

CPA or Cost per Acquisition

CPC or Cost per Click

CPL or Cost per Lead

CPM or Cost per Thousand

Crawl or Crawling

Creatives

CRM or Customer Relationship Management

CRO or Conversion Rate Optimization

CSS

CTA or Call to Action

CTR or Click Through Rate

Customer Acquisition Cost (CAC)

Customer Lifetime Value (CLV)

Customer Relationship Management (CRM)

CVR or Conversion Rate

Dashboard

Dedicated server

Demographics

Digital Marketing

Direct Marketing

Directory

Display Ads

Display Advertising

Display Network

Distribution Channel

DKI or Dynamic Keyword Insertion

DMP or Data Management Platform

DNS (Domain Name System)

DoFollow

Domain Authority

Domain or Domain Name

Domain Trust

Drip feeding

DSP or Demand Side Platform

Duplicate Content

E-commerce

Eager loading

Ecommerce or E-Commerce

Email List

Email Marketing

Embed

EMD

Engagement Rate

Event Marketing

Facebook Ads Manager

Facebook Advertising

Facebook Business Page

Facebook Profile

Featured Snippet

Findability

Footer

Form Fill

Frequency

Geomarketing

GMB or Google My Business

Google AdWords

Google Analytics

Google Dance

Googlebot

GSC or Google Search Console

GTM or Google Tag Manager

Guerilla Marketing

Gzip Compression

H Tags

Hashtag

Header

Header Code

Header Tags

Heatmap

HREFLANG

HTML or Hypertext Markup Language

HTTPS

Hyperlink

Impressions

Inbound Link

Inbound Marketing

Index

Indexability

Indexing

Influencer Marketing

Informational Search Intent

Integrated Marketing Communications (IMC)

Internal linking

IP Address

IS or Impression Share

JavaScript

Joint venture

Keyword

Keyword density

Keyword frequency and placement

Keyword Intent

Keyword Phrase

Keyword Research

Keyword Stuffing

KPI or Key Performance Indicator

Landing page

Launch

Lazy loading

Lead

Lead Generation

Lead Magnet

Link

Link bait

Link building

Link profile

Link Velocity

Load time

Loading speed

Long-Tail Keyword

Lookalike Audience

Market Analysis

Market Penetration

Market Segmentation

Marketing Analytics

Marketing Automation

Marketing Collateral

Marketing Funnel

Marketing Mix

Marketing Plan

Marketing Strategy

Medium (source/medium)

Meta Description

Meta Tags

Meta Title

Metadata

Metrics

Mobile Marketing

Mobile Search

Mobile-First Design

Mobile-friendliness

MQL or Marketing Qualified Lead

Native Advertising

Natural Links

Navigational Search Queries

Newsletter

NFT or Non-Fungible Token

Niche

Niche Market

NoFollow

Noindex

Nonprofit Marketing

Not provided

Off-page SEO

Offer

OG or Open Graph Tag

Omnichannel Marketing

On-page SEO

Opener

Opt-in

Organic Reach

Organic search

Organic Traffic

ORM or Online Reputation Management

Orphan Pages

Outbound Link

Page Speed

Page Views

Pagination

Paid ads

Paid Search Traffic

Parasite SEO

Pay-Per-Click (PPC)

Penalty

Pixel

PMD

Positioning

PPC or Pay-Per-Click Advertising

Programmatic Advertising

Promotional Mix

Public Relations (PR)

Pull Marketing

Push Marketing

Quality Score

Query

Ranking factor

Reach

Redirect

Referral Marketing

Relevance

Remarketing

Reputable sources

Reputation Management

Retargeting

Return on Investment (ROI)

Rich snippet

RLSA or Remarketing Lists for Search Ads

ROAS or Return on Ad Spend

Robots.txt File

ROI or Return on Investment

RTB or Real-time Bidding

Sales funnel

Sandbox

Scraping

Search Engine

Search Engine Marketing (SEM)

Search Engine Optimization (SEO)

Search Engine Result Pages (SERP)

Search engine spiders

Search engines

Search intent

Search Lost IS

Segmentation, Targeting, and Positioning (STP)

SEM or Search Engine Marketing

SEO or Search Engine Optimization

SERP or Search Engine Results Page

Session Duration or Time on Site

Sessions

Silo Structure

SIS or Search Impression Share

Sitemap

Social Media Marketing

Spider

Spinning

Sponsorship

SQL or Sales Qualified Lead

SSP or Supply-side Platform

Storytelling

Structured Data

Subscription-Based Pricing

SWOT Analysis

Syndication

Tag (HTML)

Tag (metadata)

Target Audience

Technical SEO

Test Marketing

Tier 1/2/3/4

Tiered Pricing

Transactional Search Queries

Trigger

UGC or User Generated Content

UI or User Interface

Unique content/links

Unique Selling Proposition (USP)

Unique Visitors

URL or Uniform Resource Locator

Usage-Based Pricing

User Engagement

User Experience (UX)

User Interface (UI)

UTM Tracking

UX or User Experience

Value Proposition

Value-Based Pricing

Variable

Variable Pricing

Viral

Viral Marketing

Visibility

Visits

Visual Merchandising

VPN (Virtual Private Network)

VSL or Video Sales Letter

Wayback Machine

WCM or Web Content Management System

Web page

Web users

Webinar

Website

Website architecture

Website authority

WHOIS

Word Count

Word of Mouth (WOM)

WordPress

X-robots

XML or Extensible Markup Language

XML Sitemap

YMYL

YouTube