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Glossary Terms
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2
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200 OK
3
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3-pack
301 Redirect
302 Redirect
4
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4-pack
404 Error
404 Page
410 Gone
5
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500 status
5xx Errors
a
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A/B testing
Above the fold
Acquisition
Ad
Ad exchange
Ad fatigue
Ad group
Ad Rank
Algorithm
Algorithms
Alt-text
Anchor text
API
Attribution
Attribution Window
Audience
Audit
b
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B2B, B2C, and B2G
Backlink
Bid
Billing Threshold
Bing AdCenter
Black hat
Blog
BOF
Bookmarks
Bots
Bounce rate
Bounce rate in email marketing
Branded
Broken links
Browse abandonment
Budget
Buyer Persona
c
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C2C and C2B
CAC or Customer Acquisition Cost
Campaign
Captcha
Channel
Clicks or Ad Click
Cloaking
CLV or Customer Lifetime Value
CMS or Content Management System
Code
Commercial Intent Searches
Contact Form
Content
Conversion API
Conversions
Cookie
Copy or Ad Copy
CPA or Cost per Acquisition
CPC or Cost per Click
CPL or Cost per Lead
CPM or Cost per Thousand
Crawl or Crawling
Creatives
CRM or Customer Relationship Management
CRO or Conversion Rate Optimization
CTA or Call to Action
CTR or Click Through Rate
CVR or Conversion Rate
d
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Dashboard
Dedicated server
Demographics
Directory
Display Ads
Display Advertising
Display Network
DKI or Dynamic Keyword Insertion
DMP or Data Management Platform
DNS (Domain Name System)
DoFollow
Domain Authority
Domain or Domain Name
DSP or Demand Side Platform
e
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Eager loading
Ecommerce or E-Commerce
Email List
Email Marketing
Embed
EMD
Engagement Rate
f
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Facebook Ads Manager
Facebook Advertising
Facebook Business Page
Facebook Profile
Featured Snippet
Findability
Footer
Form Fill
Frequency
g
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GMB or Google My Business
Google AdWords
Google Analytics
GSC or Google Search Console
GTM or Google Tag Manager
h
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H Tags
Hashtag
Header
Header Code
Header Tags
Heatmap
HREFLANG
HTML or Hypertext Markup Language
Hyperlink
i
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Impressions
Inbound Link
Inbound Marketing
Index
Indexability
Indexing
Informational Search Intent
Internal linking
IP Address
IS or Impression Share
j
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JavaScript
Joint venture
k
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Keyword
Keyword density
Keyword frequency and placement
Keyword Intent
Keyword Phrase
Keyword Research
Keyword Stuffing
KPI or Key Performance Indicator
l
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Landing page
Launch
Lazy loading
Lead
Lead Generation
Lead Magnet
Link
Link building
Link profile
Load time
Loading speed
Lookalike Audience
m
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Marketing Analytics
Marketing Automation
Medium (source/medium)
Meta Description
Meta Tags
Meta Title
Metadata
Metrics
Mobile Search
Mobile-friendliness
MQL or Marketing Qualified Lead
n
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Natural Links
Navigational Search Queries
Newsletter
NFT or Non-Fungible Token
Niche
NoFollow
Noindex
Nonprofit Marketing
Not provided
o
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Off-page SEO
Offer
OG or Open Graph Tag
On-page SEO
Opener
Opt-in
Organic Traffic
ORM or Online Reputation Management
Outbound Link
Outbound links
p
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Page Speed
Page Views
Pagination
Paid ads
Paid Search Traffic
Penalty
Pixel
PMD
PPC or Pay-Per-Click Advertising
Programmatic Advertising
Pull Marketing
Push Marketing
q
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Quality Score
Query
r
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Ranking factor
Reach
Redirect
Relevance
Remarketing
Reputable sources
Retargeting
Rich snippet
RLSA or Remarketing Lists for Search Ads
ROAS or Return on Ad Spend
Robots.txt File
ROI or Return on Investment
RTB or Real-time Bidding
s
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Sales funnel
Scraping
Search Engine
Search Engine Result Pages (SERP)
Search engine spiders
Search engines
Search intent
Search Lost IS
SEM or Search Engine Marketing
SEO or Search Engine Optimization
SERP or Search Engine Results Page
Session Duration or Time on Site
Sessions
Silo Structure
SIS or Search Impression Share
Sitemap
Spider
Spinning
SQL or Sales Qualified Lead
SSP or Supply-side Platform
Syndication
t
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Tag (HTML)
Tag (metadata)
Target Audience
Technical SEO
Transactional Search Queries
Trigger
u
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UGC or User Generated Content
UI or User Interface
Unique content/links
Unique Visitors
URL or Uniform Resource Locator
User Engagement
UTM Tracking
UX or User Experience
v
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Value Proposition
Variable
Viral
Visibility
Visits
VPN (Virtual Private Network)
VSL or Video Sales Letter
w
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WCM or Web Content Management System
Web page
Web users
Webinar
Website
Website architecture
Website authority
WHOIS
Word Count
WordPress
x
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X-robots
XML or Extensible Markup Language
XML Sitemap
y
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YouTube
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