A grade that establishes the position of your ad relative to other ads. Google uses a formula to calculate Ad Rank = Max CPC Bid x Quality Score. Increase either component to increase your ad rank and resulting impression share.

A grade that establishes the position of your ad relative to other ads. Google uses a formula to calculate Ad Rank = Max CPC Bid x Quality Score. Increase either component to increase your ad rank and resulting impression share.
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Romain Berg is a platform-agnostic, data-driven, digital-first marketing agency that is redefining what digital optimization means.