Organic search refers to the natural listings on search engine results pages (SERPs) that appear because of their relevance to the search terms, as opposed to their being advertisements. In contrast to paid search results, which are populated through an auction system where advertisers bid on keywords, organic search results are ranked according to a variety of factors such as the user’s geographical location, device, search history, and how well the website’s content matches the query, among others. The ranking is determined by the search engine’s algorithms, which are designed to provide users with the most relevant and authoritative content available. Achieving a high position in organic search results can be very valuable to businesses and websites as it can drive significant traffic without the direct costs associated with paid search campaigns. To improve organic search rankings, website owners and marketers often engage in search engine optimization (SEO) tactics, which include optimizing website content, improving site speed, ensuring the site is mobile-friendly, and acquiring high-quality backlinks from other reputable websites.
