ROI or Return on Investment

The ratio of profit to expenses. This calculation differs from ROAS as it includes all expenses and not just the funds spent on the advertising itself. If a company spends $1,000 on advertising, $1000 on product samples, and $500 for a booth space at a convention and makes $4,000 in sales, the ROI is 60% (($4K-($1K+$1K+$500))/($1K+$1K+$500)).

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