Consumer to Consumer (C2C) and Consumer to Business (C2B) – Marketing terms indicating who you’re doing business with. An example of a C2B business is when a consumer provides value to a business via referral, testimonials, or data sharing.

Consumer to Consumer (C2C) and Consumer to Business (C2B) – Marketing terms indicating who you’re doing business with. An example of a C2B business is when a consumer provides value to a business via referral, testimonials, or data sharing.
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Romain Berg is a platform-agnostic, data-driven, digital-first marketing agency that is redefining what digital optimization means.