Page views refer to the number of times a webpage is loaded or reloaded in a browser. This metric is used to gauge the popularity or reach of online content, and it’s a common measurement in digital analytics. When a user visits a webpage, their action is recorded as a page view. If the same user refreshes the page or returns to it later, each of these actions will also count as additional page views. This means that a single user can account for multiple page views in a given period. Page views are important for website owners and marketers because they can provide insight into how engaging their content is and how well it’s attracting an audience. A high number of page views could indicate that the website is drawing a lot of traffic and that the content is resonating with users, while a low number might suggest that the site isn’t capturing users’ attention or that it’s not being found by potential visitors. However, page views alone don’t give a complete picture of user engagement, as they don’t measure how long users spend on the page or whether they interact with the content in any meaningful way. Therefore, while page views are a valuable metric, they are often analyzed in conjunction with other data points such as unique visitors, bounce rate, and average time on page to gain a more comprehensive understanding of a website’s performance.