Organic reach refers to the number of individuals who come across your content through unpaid distribution on various platforms, particularly on social media channels. Unlike paid reach, which involves using paid advertising to promote content and increase visibility, organic reach relies on the natural, algorithm-driven spread of content among users. This can occur through a variety of actions, such as when users like, comment on, share, or engage with a post in any other way that signals to the platform that the content is engaging or relevant. As a result, the platform is more likely to display the content to other users in their feeds or search results. Organic reach is considered valuable because it is driven by genuine interest and engagement from the audience, and it can help build a loyal following and increase brand awareness without the need for a direct financial investment in advertising. However, with the constant changes in social media algorithms that often prioritize paid content, achieving significant organic reach can be challenging and requires strategic content creation and audience engagement.
