User Experience (UX)

User Experience, commonly abbreviated as UX, refers to the broad range of emotions, perceptions, and responses that a person has while using or anticipating the use of a product, system, or service. It encompasses every aspect of the end-user’s interaction with the company, its services, and its products. The goal of UX design is to create easy, efficient, relevant, and all-round pleasant experiences for the user. This involves a deep understanding of users’ needs, what they value, their abilities, and also their limitations. It also takes into account the business goals and objectives of the group managing the project. UX practice involves a multi-disciplinary approach, drawing from psychology, computer science, graphic design, industrial design, and cognitive science. When done well, it can lead to loyal customers, enhanced product use, and increased demand for a product or service. UX is dynamic and is continuously modified over time due to changing usage patterns and changes in technology.

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