Display advertising refers to a type of online advertising that comes in several forms, including banner ads, rich media, and more. Unlike text-based ads, display advertising relies on elements such as images, audio, and video to communicate an advertising message. It’s a popular form of digital advertising that appears on websites, social media platforms, and other digital mediums to promote products, services, or brands. These ads are placed in strategic locations where they can catch the attention of potential customers and entice them to click through to a landing page or website. Display ads can target specific audiences based on demographics, interests, behavior, and more, making them a highly customizable and effective tool for marketers looking to increase brand awareness, generate leads, or drive sales. Advertisers typically pay for display ads on a cost-per-click (CPC) or cost-per-impression (CPM) basis, and they use various metrics to measure the success of their campaigns, such as click-through rates, conversion rates, and return on investment. With the growth of programmatic advertising, the process of buying and placing display ads has become more automated and efficient, allowing for real-time bidding and more precise targeting.
