GSC or Google Search Console

Google Search Console, previously known as Google Webmaster Tools, is a free web service offered by Google that allows webmasters to check the indexing status and optimize the visibility of their websites. Through this platform, users can submit sitemaps and individual URLs for crawling, view their site’s search performance, see which queries bring users to their site, and learn how users are actually finding their content on the web. It also provides insights into issues that might affect a website’s presence in search results, such as crawl errors, security issues, and manual actions taken by Google against the site. Additionally, Google Search Console offers resources for understanding and improving site’s mobile usability and the implementation of structured data. The tool is essential for search engine optimization (SEO) as it provides invaluable data on a site’s performance in Google search, and suggestions for resolving issues and improving search rankings. It is a vital resource for anyone looking to improve their website’s interaction with Google Search and to understand their website’s search traffic.

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