The general marketing term for the creative aspect of content marketing. It is the concept, design, and artwork that goes into an ad or website, communicating a theme to a target audience and getting them to perform an action.

The general marketing term for the creative aspect of content marketing. It is the concept, design, and artwork that goes into an ad or website, communicating a theme to a target audience and getting them to perform an action.
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Romain Berg is a platform-agnostic, data-driven, digital-first marketing agency that is redefining what digital optimization means.