Push marketing, also known as outbound marketing, is a promotional strategy where businesses attempt to take their products or services directly to the customer. This approach involves pushing the product through various channels to ensure it is in front of the target audience. Tactics employed in push marketing include trade shows, direct sales tactics where sales representatives approach potential customers, point-of-sale displays, and targeted advertising such as TV ads, radio spots, print ads, and online advertising. Push marketing is particularly effective for new product launches or when trying to build awareness and visibility in a crowded market. The aim is to create demand and interest from the consumer side by actively engaging them with the product or service. While push marketing can be seen as intrusive by some consumers, when executed strategically, it can significantly increase visibility and sales by placing the product where potential customers can see it, often prompting immediate responses or purchases.
