A meta description is a brief summary of a web page’s content that appears in the search engine results pages (SERPs). It serves as an advertisement for the content on the page, providing search engine users with insight into what the page is about and why it is relevant to their query. Typically, a meta description is about 155-160 characters long, which is just enough space to convey a concise message that entices users to click through to the website. While it does not directly influence search engine rankings, a well-crafted meta description can improve the click-through rate (CTR) from the search results, as it can persuade users that the page will fulfill their search intent. It’s important for the meta description to be compelling and to include targeted keywords that align with the content of the page and the search terms used by the audience. Crafting an effective meta description requires understanding both the content of the page and the needs and interests of the target audience.
