When you can’t reach a recipient in your email campaign, the email gets “bounced” back to you with notification of the status. The bounce rate is the actual percentage of emails that bounce back.
When you can’t reach a recipient in your email campaign, the email gets “bounced” back to you with notification of the status. The bounce rate is the actual percentage of emails that bounce back.
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Romain Berg is a platform-agnostic, data-driven, digital-first marketing agency that is redefining what digital optimization means.
