Search intent categorized as informational indicates that the user wants to expand their understanding of a particular topic. Oftentimes, individuals use these questions in the form of queries and use keywords such as who, what, where, why, and how.

Search intent categorized as informational indicates that the user wants to expand their understanding of a particular topic. Oftentimes, individuals use these questions in the form of queries and use keywords such as who, what, where, why, and how.
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Romain Berg is a platform-agnostic, data-driven, digital-first marketing agency that is redefining what digital optimization means.