Branded refers to the use of a name, term, design, symbol, or any other feature that identifies one seller’s goods or service as distinct from those of other sellers. Branding is a critical aspect of marketing as it not only creates a memorable impression on consumers but also allows your customers and clients to know what to expect from your company. It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice. A brand is built through the consistent application of visual and messaging elements across various communication channels, and it encompasses everything from the logo, website, social media experiences, the way your phone is answered, to the way you interact with customers, and the atmosphere you create through your physical or digital presence. Branding is strategic, while marketing is tactical; the brand is what remains in the minds of your customers after the marketing has touched them. It represents the sum of people’s perception of a company’s customer service, reputation, advertising, and logo. When all parts of the business are working well, the overall brand tends to be healthy. On the flip side, a company with a poor brand will find it challenging to thrive, regardless of how much money it spends on marketing and advertising.
