Keyword frequency and placement

The number of times a term or phrase appears on a webpage or text. To avoid being considered spam or having Google flag your page as ‘keyword stuffing,’ keep the number of occurrences of a particular word or phrase to a bare minimum on your website. Keyword placement is when you strategically place keywords throughout the content on your website, making it easier for search engines to index your site for those relevant keywords. This also entices searchers to visit your page and visitors to stay on your page longer.

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