A marketing metaphor becoming somewhat outdated with rapid changes in the digital sales environment. Traditional stages, funneling prospective customers from top to bottom, were Awareness, Interest, Desire, and Action.

A marketing metaphor becoming somewhat outdated with rapid changes in the digital sales environment. Traditional stages, funneling prospective customers from top to bottom, were Awareness, Interest, Desire, and Action.
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Romain Berg is a platform-agnostic, data-driven, digital-first marketing agency that is redefining what digital optimization means.