When a piece of online content evokes strong enough emotions to spur users to share it with others at a pace much more rapid than other similar content. There is no set quantity or metric by platform that determines the “viral” status.

When a piece of online content evokes strong enough emotions to spur users to share it with others at a pace much more rapid than other similar content. There is no set quantity or metric by platform that determines the “viral” status.
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Romain Berg is a platform-agnostic, data-driven, digital-first marketing agency that is redefining what digital optimization means.