Featured Snippet

A featured snippet, often referred to as a “position zero” result in search engine optimization (SEO), is a special kind of search result that Google and other search engines use to directly answer a user’s query. It is designed to provide a concise and direct answer or summary to a question without requiring the user to click through to a website. The content for the featured snippet is automatically pulled from web pages in Google’s index that the algorithm determines to be the most relevant answer to the user’s question. The snippet typically includes a portion of text, a table, or a list, along with the page’s title and URL. Being featured in a snippet can greatly increase visibility and traffic to a website since it is prominently displayed at the top of the search results page, often above the traditional organic search results. For marketers and content creators, earning a featured snippet spot can be a powerful way to boost a brand’s online presence.

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