An interested person that Sales have determined to have a high probability of converting to an actual customer. This is often done by determining the customer’s need, timing, budget, and authority to make the purchasing decision.

An interested person that Sales have determined to have a high probability of converting to an actual customer. This is often done by determining the customer’s need, timing, budget, and authority to make the purchasing decision.
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Romain Berg is a platform-agnostic, data-driven, digital-first marketing agency that is redefining what digital optimization means.