A digital marketing strategy of displaying advertisements to previous visitors to your website that have not made a purchase. Tracking cookies may have captured information regarding products they viewed or even abandoned in their cart, allowing you to retarget them with customized ads.

A Powerful Tool

You’re missing out on a big opportunity if you’re not using retargeting as part of your digital marketing plan. Retargeting is a powerful tool that can help you increase brand awareness, drive conversions, and more.

Retargeting, or remarketing, is online advertising that allows you to focus on users who have already visited your website with targeted ads. For example, let’s say you own an online store that sells women’s clothing. A user views your site, looks around for a while, but doesn’t make a purchase. 

With retargeting, you can serve that same potential customer with ads for your clothing on other websites she visits. This keeps your brand top-of-mind and increases the likelihood that she will return to your site and make a purchase.   

How Does It Work?

Retargeting works by placing a piece of code (known as a pixel) on your website. When a user visits your site, the pixel tracks their web activity and stores their cookie ID in a database. Later, when that same user leaves your website and visits another website that’s part of the same retargeting network, they’ll be served ads from your business. 

Types of Retargeting Ads

There are four main types of retargeting ads: display ads, video ads, dynamic product ads, and search ads. 

Display ads are the most common type of retargeted ad; they appear on websites as banner ads and are typically designed to be eye-catching and attention-grabbing. 

Video ads are similar to display ads but include a video component instead of just an image.

Dynamic product ads are aimed at a target audience who have viewed specific products or services on your website; they typically include images or videos of the product along with pricing information and a call-to-action (CTA). 

Search ads are targeted at users who have searched for keywords related to your business on Google; they appear at the top of the search results page and include links to your website. 

Now is the time to start if you’re not already using this powerful tool as part of your digital strategies. It is an effective way to increase brand awareness, generate leads, drive conversions, and more. By understanding how it works and what types of ads are available, you can start using this powerful tool to achieve your marketing goals.

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