An advertising metric counting the average number of times one person has seen an ad. A high frequency can result in ad fatigue causing the user to form an unfavorable impression of the brand or product.
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An advertising metric counting the average number of times one person has seen an ad. A high frequency can result in ad fatigue causing the user to form an unfavorable impression of the brand or product.
"*" indicates required fields
Romain Berg is a platform-agnostic, data-driven, digital-first marketing agency that is redefining what digital optimization means.
