Sessions, in the context of marketing, refer to the individual periods of time that a user interacts with a brand’s digital platform, such as a website or mobile application. Each session encompasses the duration from when the user initiates engagement with the platform until they leave or become inactive for a predetermined amount of time. For instance, when a user visits a company’s website, clicks through various pages, and eventually exits the site or remains idle long enough for the session to time out, this entire activity is counted as one session. The number of sessions can be a valuable metric for marketers to measure user engagement, the effectiveness of marketing campaigns, and to gain insights into user behavior. Analyzing session data can help marketers understand which marketing strategies are driving traffic, what content is resonating with the audience, and where there may be opportunities for optimization to enhance the user experience and ultimately contribute to achieving the brand’s goals.
