Sometimes called a ‘Googlebot’ or ‘Spider,’ a bot is a web crawler that discovers pages or websites that are new or updated. As a user searches, Google’s bot will crawl the internet to find the most relevant results for the user’s query.

Sometimes called a ‘Googlebot’ or ‘Spider,’ a bot is a web crawler that discovers pages or websites that are new or updated. As a user searches, Google’s bot will crawl the internet to find the most relevant results for the user’s query.
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Romain Berg is a platform-agnostic, data-driven, digital-first marketing agency that is redefining what digital optimization means.