A DoFollow link is a type of hyperlink that allows search engines to follow the link and reach the destination website, passing on what is often referred to as “link equity” or “link juice.” This is important because it can help improve the search engine rankings of the destination site. In contrast to NoFollow links, which instruct search engines not to follow the link or pass on any link equity, DoFollow links are considered beneficial for search engine optimization (SEO) purposes. By default, most hyperlinks are DoFollow unless specifically altered with a NoFollow attribute. When a website links to another with a DoFollow link, it is essentially giving a vote of confidence to the content on the destination site, signaling to search engines that the content is valuable and worth ranking. As such, acquiring DoFollow links from reputable websites is a key objective for many SEO strategies, as they can significantly impact a website’s visibility and organic search rankings.
