Digital marketing refers to the strategic promotion of products, services, or brands through various forms of electronic media, primarily the internet. It encompasses a broad range of marketing activities that are conducted online, including search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, and optical disks and games. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time. The digital nature of the marketing allows for a more personalized and interactive approach with target audiences, with the ability to track and analyze data for better insights. This can lead to more effective campaigns and a higher return on investment for businesses. Digital marketing also provides the convenience of accessing a global market, with the ability to engage with customers through their preferred digital platforms, making it a critical component of modern marketing strategies.
